June vs Google Analytics 4: Which is better in 2026?
A side-by-side comparison of pricing, features, and use cases to help you decide between June and Google Analytics 4.
Product analytics for B2B SaaS teams using Segment data
Free web and app analytics by Google
Head-to-head comparison
| Feature | June | Google Analytics 4 |
|---|---|---|
| Starting price | $149/mo | Free/mo ✓ Cheaper |
| Free plan | ✓ Yes | ✓ Yes |
| Pricing model | paid | freemium |
| G2 rating | 4.7/5 ↑ | 4.5/5 |
| Capterra rating | 4.6/5 | 4.7/5 |
| Founded | 2020 | 2005 |
June: pros & cons
- ✓Much faster to set up than Amplitude or Mixpanel
- ✓Pre-built SaaS metrics reports
- ✓Company-level analytics out of the box
- ✓Free plan available
- ✗Requires Segment — not standalone
- ✗Limited customisation vs Mixpanel/Amplitude
- ✗Focused on B2B SaaS only
- ✗Smaller ecosystem
Google Analytics 4: pros & cons
- ✓Free for most use cases
- ✓Integrates with Google ecosystem
- ✓Industry standard
- ✓BigQuery export on free tier
- ✗GA4 migration was painful
- ✗Privacy concerns (GDPR)
- ✗Sampled data on free tier at scale
- ✗Less user-friendly than Mixpanel
Choose June if...
- →You already use Segment and want SaaS product metrics — activation rate, retention, churn — surfaced automatically without building dashboards from scratch
- →Your B2B SaaS needs company-level analytics to see which accounts are healthy, expanding, or at risk, not just individual user events
- →You're an early-stage or growth-stage SaaS team that wants Mixpanel-quality insights without Mixpanel's setup time and complexity
Choose Google Analytics 4 if...
- →You run Google Ads campaigns and need conversion tracking, audience lists, and attribution tied directly to your ad spend
- →Your team wants free funnel and path exploration reports without paying for a dedicated product analytics tool
- →You need to export raw event data into BigQuery for custom analysis or data warehouse joins — free on GA4
Our verdict
June scores higher on G2 (4.7/5 vs 4.5/5), suggesting stronger overall user satisfaction. Google Analytics 4 is the more affordable option. The right pick depends on your team size and workflow.
June vs Google Analytics 4: frequently asked questions
Is June better than Google Analytics 4?
June has a higher G2 score (4.7/5 vs 4.5/5). The best tool depends on your specific use case and budget.
Which is cheaper, June or Google Analytics 4?
Google Analytics 4 is cheaper, starting at Free/mo.
What is the main difference between June and Google Analytics 4?
June focuses on auto-generated saas reports, company-level analytics, activation tracking. Google Analytics 4 focuses on event tracking, audience builder, conversion tracking. Both serve similar use cases but differ in approach and pricing model.
Can I migrate from June to Google Analytics 4?
Most teams migrate between June and Google Analytics 4 within a day or two. Export your data from June (typically as CSV or via API), then use Google Analytics 4's import wizard to bring it across. Check each tool's help centre for a step-by-step migration guide before switching.