June vs Google Analytics 4: Which is better in 2026?
A side-by-side comparison of pricing, features, and use cases to help you decide between June and Google Analytics 4.
Product analytics for B2B SaaS teams using Segment data
Free web and app analytics by Google
Head-to-head comparison
| Feature | June | Google Analytics 4 |
|---|---|---|
| Starting price | $149/mo | Free/mo ✓ Cheaper |
| Free plan | ✓ Yes | ✓ Yes |
| Pricing model | paid | freemium |
| G2 rating | 4.7/5 ↑ | 4.5/5 |
| Capterra rating | 4.6/5 | 4.7/5 |
| Founded | 2020 | 2005 |
June: pros & cons
- ✓Much faster to set up than Amplitude or Mixpanel
- ✓Pre-built SaaS metrics reports
- ✓Company-level analytics out of the box
- ✓Free plan available
- ✗Requires Segment — not standalone
- ✗Limited customisation vs Mixpanel/Amplitude
- ✗Focused on B2B SaaS only
- ✗Smaller ecosystem
Google Analytics 4: pros & cons
- ✓Free for most use cases
- ✓Integrates with Google ecosystem
- ✓Industry standard
- ✓BigQuery export on free tier
- ✗GA4 migration was painful
- ✗Privacy concerns (GDPR)
- ✗Sampled data on free tier at scale
- ✗Less user-friendly than Mixpanel
Choose June if...
June is the better choice if you need auto-generated saas reports or company-level analytics, or want to start for free. It scores 4.7/5 on G2.
Read June review →Choose Google Analytics 4 if...
Google Analytics 4 is the better choice if you prioritise event tracking or audience builder, or need a free plan. It scores 4.5/5 on G2.
Read Google Analytics 4 review →Our verdict
June edges ahead on user ratings (4.7/5 on G2). Google Analytics 4 is the cheaper option. The right choice depends on which features matter most to your team — use the comparison table above to decide.
June vs Google Analytics 4: frequently asked questions
Is June better than Google Analytics 4?
June has a higher G2 score (4.7/5 vs 4.5/5). The best tool depends on your specific use case and budget.
Which is cheaper, June or Google Analytics 4?
Google Analytics 4 is cheaper, starting at Free/mo.
What is the main difference between June and Google Analytics 4?
June focuses on auto-generated saas reports, company-level analytics, activation tracking. Google Analytics 4 focuses on event tracking, audience builder, conversion tracking. Both serve similar use cases but differ in approach and pricing model.