Best CRM Software (2026)
CRM software helps teams manage customer relationships, track deals, and automate follow-ups. The right CRM centralises your contact data, pipeline visibility, and activity history in one place.
9 tools compared ✓ 4 with free plans Top rated: Apollo.io (4.8/5)
What to look for in crm software
- → Pricing model — per user, flat rate, or usage-based can significantly affect total cost at scale
- → Free plan availability — useful for testing before committing to a paid tier
- → G2 and Capterra ratings — a reliable proxy for real-world user satisfaction
- → Integration ecosystem — does it connect with the tools you already use?
- → Switching cost — review what data you can export before committing long term
ActiveCampaign
Email marketing and CRM automation platform
$15 ★ 4.5
Apollo.io
Sales intelligence and engagement platform
Free · Paid from $49 ★ 4.8
Brevo
Email, SMS, and CRM platform for growing businesses
Free · Paid from $9 ★ 4.5
Close
CRM built for inside sales teams that call and email
$49 ★ 4.7
HubSpot
All-in-one CRM, marketing, and sales platform
Free · Paid from $15 ★ 4.4
Pipedrive
Sales CRM built by salespeople, for salespeople
$14 ★ 4.3
Zoho CRM
Affordable CRM with deep customisation for growing businesses
Free · Paid from $14 ★ 4.1