Best Analytics Software (2026)
Analytics platforms track user behaviour, funnel performance, and product engagement. The choice between tools often comes down to data volume, event granularity, and how technical your team is.
Quick answer
June is the highest-rated analytics tool we compared, at 4.7/5 on G2 and it has a free plan. 9 of the 12 tools listed here offer a free plan.
12 tools compared ✓ 9 with free plans Top rated: June (4.7/5)
What to look for in analytics software
- → Pricing model — per user, flat rate, or usage-based can significantly affect total cost at scale
- → Free plan availability — useful for testing before committing to a paid tier
- → G2 and Capterra ratings — a reliable proxy for real-world user satisfaction
- → Integration ecosystem — does it connect with the tools you already use?
- → Switching cost — review what data you can export before committing long term
Amplitude
Digital analytics platform for product teams
Free · Paid from $49 ★ 4.5
Google Analytics 4
Free web and app analytics by Google
Free ★ 4.5
Hotjar
Heatmaps, session recordings, and feedback tools
Free · Paid from $32 ★ 4.3
June
Product analytics for B2B SaaS teams using Segment data
Free · Paid from $149 ★ 4.7
Pendo
Product experience platform with analytics and in-app guides
Free ★ 4.4
Microsoft Power BI
Business analytics tool by Microsoft
Free · Paid from $10 ★ 4.5
Tableau
Business intelligence and data visualisation platform
$15 ★ 4.4