Best Analytics Software (2026)
Comparing 11 analytics tools — pricing, free plans, and who each one is best for.
Amplitude
Digital analytics platform for product teams
Free · Paid from $49 ★ 4.5
Hotjar
Heatmaps, session recordings, and feedback tools
Free · Paid from $32 ★ 4.3
Pendo
Product experience platform with analytics and in-app guides
Free ★ 4.4
Microsoft Power BI
Business analytics tool by Microsoft
Free · Paid from $10 ★ 4.5