Google Analytics 4 Pricing (2026)
Free web and app analytics by Google.
✓ Free plan available freemium
From Free/mo
Google Analytics 4 plans
Free (GA4)
forever
Free
- ✓ Unlimited websites
- ✓ Event tracking
- ✓ Audience builder
- ✓ Google Ads integration
Most popular
Google Analytics 360
yr
$50000
- ✓ Unsampled reports
- ✓ Higher data limits
- ✓ SLA
- ✓ Dedicated support
Is Google Analytics 4 worth the price?
Pros
- ✓Free for most use cases
- ✓Integrates with Google ecosystem
- ✓Industry standard
- ✓BigQuery export on free tier
Cons
- ✗GA4 migration was painful
- ✗Privacy concerns (GDPR)
- ✗Sampled data on free tier at scale
- ✗Less user-friendly than Mixpanel
Google Analytics 4 user ratings
4.5/5
G2 score
4.7/5
Capterra score
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