Google Analytics 4 Pricing (2026)
Free web and app analytics by Google.
✓ Free plan available freemium
From Free/mo
Reviewed by the StackSwitch Editorial Team · Last updated May 2026
Google Analytics 4 plans
Free (GA4)
forever
Free
- ✓ Unlimited websites
- ✓ Event tracking
- ✓ Audience builder
- ✓ Google Ads integration
Most popular
Google Analytics 360
yr
$50000
- ✓ Unsampled reports
- ✓ Higher data limits
- ✓ SLA
- ✓ Dedicated support
Is Google Analytics 4 worth the price?
Google Analytics 4 scores 4.5/5 on G2 and 4.7/5 on Capterra. The free plan is a low-risk way to test it before committing to a paid tier.
Pros
- ✓Free for most use cases
- ✓Integrates with Google ecosystem
- ✓Industry standard
- ✓BigQuery export on free tier
Cons
- ✗GA4 migration was painful
- ✗Privacy concerns (GDPR)
- ✗Sampled data on free tier at scale
- ✗Less user-friendly than Mixpanel
Google Analytics 4 user ratings
4.5/5
G2 score
4.7/5
Capterra score
Google Analytics 4 pricing: frequently asked questions
How much does Google Analytics 4 cost per month?
Google Analytics 4 has a free plan. Paid plans start at Free/mo.
Does Google Analytics 4 have a free plan?
Yes — Google Analytics 4 offers a free plan. You can upgrade to a paid tier when you need more features.
How many pricing plans does Google Analytics 4 have?
Google Analytics 4 offers 2 plans: Free (GA4), Google Analytics 360.
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