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Shopify Pricing (2026)

The e-commerce platform for all businesses.

✗ No free plan paid From $29/mo
Reviewed by the StackSwitch Editorial Team · Last updated July 2026

Shopify plans

Basic
mo
$29
  • ✓ Online store
  • ✓ Unlimited products
  • ✓ 2 staff accounts
  • ✓ Shopify Payments
Most popular
Shopify
mo
$79
  • ✓ Everything in Basic
  • ✓ 5 staff accounts
  • ✓ Professional reports
  • ✓ Lower transaction fees
Advanced
mo
$299
  • ✓ Everything in Shopify
  • ✓ 15 staff accounts
  • ✓ Custom report builder
  • ✓ Third-party calculated shipping
Plus
mo
$2300
  • ✓ Everything in Advanced
  • ✓ Unlimited staff
  • ✓ Custom checkout
  • ✓ B2B selling

Is Shopify worth the price?

Shopify scores 4.4/5 on G2 and 4.5/5 on Capterra. With no free plan, we recommend trialling a competitor first to validate the use case before purchasing.

Pros

  • ✓Easiest e-commerce setup
  • ✓Massive app ecosystem
  • ✓Reliable hosting
  • ✓Great POS for in-person

Cons

  • ✗Transaction fees if not using Shopify Payments
  • ✗Monthly fees add up
  • ✗Customisation limited without Liquid knowledge

Shopify user ratings

4.4/5
G2 score
4.5/5
Capterra score

Shopify pricing: frequently asked questions

How much does Shopify cost per month?

Shopify starts at $29/mo with no free plan.

Does Shopify have a free plan?

No — Shopify does not have a free plan. See the plans above for pricing details.

How many pricing plans does Shopify have?

Shopify offers 4 plans: Basic, Shopify, Advanced, Plus.

Looking for a cheaper alternative to Shopify?

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