PostHog
All-in-one product analytics, open source
Quick verdict
PostHog is built for solo founders and small teams who need solid analytics capabilities. It holds its own against competitors like Mixpanel. You can start for free, which makes it low-risk to test.
PostHog is an open-source product analytics platform that combines analytics, feature flags, session recording, A/B testing, and surveys in one tool. Loved by engineers for its self-hosted option and transparent data ownership.
What we like
- Open source with self-hosted option
- All-in-one platform
- Very generous free tier
- Developer-friendly
Watch out for
- Less polished UI than Amplitude/Mixpanel
- Self-hosting requires technical expertise
- Usage-based pricing can surprise
Key features
Who should use PostHog?
If you are a Solo / freelancer...
The free plan covers the basics. You will probably not need to upgrade until you hit the limits of the Free plan.
If you are a 5-person startup...
Start on the free plan and upgrade when collaboration features become essential. Budget around Free/mo for a team of five on the paid plan.
If you are a 50+ person company...
With 2 plans, larger teams may find the feature set limiting. Worth comparing against enterprise-focused alternatives.
Pricing: the honest take
The free plan is genuinely useful for event analytics and session recording — not just a teaser. You can run real work on it. When you outgrow it, the jump to Paid at Free/mo is reasonable.
See full PostHog pricing breakdown →Top PostHog alternatives
Our verdict
PostHog is a well-regarded analytics tool with 2 pricing plans. The free plan makes it easy to get started with no upfront cost. If the watch-outs above are dealbreakers, see the alternatives below.
PostHog: frequently asked questions
Is PostHog free?
Yes — PostHog offers a free plan. Paid plans start at Free/mo.
How much does PostHog cost?
PostHog has 2 plans. There is a free tier. Paid plans start at Free/mo. See full pricing →
What are the best alternatives to PostHog?
Top alternatives include Mixpanel, Amplitude, Heap. See full comparison →