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Microsoft Power BI

Business analytics tool by Microsoft

Free
Starting price
4.5/5
G2 rating
4
Pricing plans
2015
Founded

Quick verdict

Microsoft Power BI is built for solo founders and small teams who need solid business intelligence capabilities. Users consistently rate it highly against competitors like Tableau. You can start for free, which makes it low-risk to test.

Power BI is Microsoft's business intelligence platform for creating interactive reports and dashboards. It connects to hundreds of data sources, integrates deeply with Excel and Microsoft 365, and is included in many Microsoft 365 subscriptions.

What we like

  • Included in Microsoft 365
  • Very affordable Pro tier
  • Massive connector library
  • Strong Excel users will adapt quickly

Watch out for

  • Steep learning curve (DAX)
  • Desktop app required for authoring
  • Sharing requires Pro licence for recipients
  • UI less polished than Tableau

Key features

Interactive dashboards300+ data connectorsDAX formula languageAI visualsExcel integrationMobile appEmbedded analytics

Who should use Microsoft Power BI?

If you are a Solo / freelancer...

The free plan covers the basics. You will probably not need to upgrade until you hit the limits of the Free (Desktop) plan.

If you are a 5-person startup...

Start on the free plan and upgrade when collaboration features become essential. Budget around $50/mo for a team of five on the paid plan.

If you are a 50+ person company...

You will likely need the Premium Per User plan or above. At this scale, check the mobile app and embedded analytics capabilities — they matter more as teams grow.

Pricing: the honest take

The free plan is genuinely useful for interactive dashboards and 300+ data connectors — not just a teaser. You can run real work on it. When you outgrow it, the jump to Pro at $10/mo is reasonable.

See full Microsoft Power BI pricing breakdown →

Top Microsoft Power BI alternatives

Tableau Business intelligence and data visualisation platform
Looker Business intelligence platform by Google Cloud
See all Microsoft Power BI alternatives →

Our verdict

Microsoft Power BI is a top-rated business intelligence tool with 4 pricing plans. The free plan makes it easy to get started with no upfront cost. If the watch-outs above are dealbreakers, see the alternatives below.

Microsoft Power BI: frequently asked questions

Is Microsoft Power BI free?

Yes — Microsoft Power BI offers a free plan. Paid plans start at $10/mo.

How much does Microsoft Power BI cost?

Microsoft Power BI has 4 plans. There is a free tier. Paid plans start at $10/mo. See full pricing →

What are the best alternatives to Microsoft Power BI?

Top alternatives include Tableau, Looker. See full comparison →