stackswitch

Sprout Social

Enterprise social media management and analytics

$249
Starting price
4.4/5
G2 rating
4
Pricing plans
2010
Founded

Quick verdict

Sprout Social is built for growing teams and mid-market companies who need solid social media capabilities. It holds its own against competitors like Hootsuite. There is no free plan, so you need to be fairly sure it fits before committing.

Sprout Social is a premium social media management platform with best-in-class analytics, social listening, and CRM features. Popular with mid-market and enterprise teams who need deep insights and team collaboration tools.

What we like

  • Best analytics of any social tool
  • Excellent reporting
  • Strong team features
  • Good social CRM

Watch out for

  • Very expensive
  • Per-seat pricing adds up fast
  • Overkill for small teams

Key features

Publishing & schedulingUnified inboxAdvanced analyticsSocial listeningCompetitor benchmarkingCRM integrationTeam workflows

Who should use Sprout Social?

If you are a Solo / freelancer...

At $249/mo, it is a real investment for a solo operator. Consider a free alternative first, then switch when you outgrow it.

If you are a 5-person startup...

For a team of five, expect to pay roughly $1245/mo on the Standard plan. That is a significant line item for a startup budget.

If you are a 50+ person company...

You will likely need the Advanced plan or above. At this scale, check the crm integration and team workflows capabilities — they matter more as teams grow.

Pricing: the honest take

Starting at $249/mo with no free tier, Sprout Social is positioned for buyers who already know they need this category of tool. The Standard plan is premium for the social media market.

See full Sprout Social pricing breakdown →
See Sprout Social pricing → See alternatives →

Top Sprout Social alternatives

Hootsuite Social media management platform for teams
$99 Compare →
Buffer Simple social media scheduling for small teams
Free Compare →
Later Visual social media scheduler built for Instagram
$18 Compare →
See all Sprout Social alternatives →

Our verdict

Sprout Social is a well-regarded social media tool with 4 pricing plans. Starting at $249/mo, it is priced for growing teams. If the watch-outs above are dealbreakers, see the alternatives below.

Sprout Social: frequently asked questions

Is Sprout Social free?

No — Sprout Social does not have a free plan. Pricing starts at $249/mo.

How much does Sprout Social cost?

Sprout Social has 4 plans. Paid plans start at $249/mo. See full pricing →

What are the best alternatives to Sprout Social?

Top alternatives include Hootsuite, Buffer, Later. See full comparison →