Hootsuite vs Later: Which is better in 2026?
A side-by-side comparison of pricing, features, and use cases to help you decide between Hootsuite and Later.
Social media management platform for teams
Visual social media scheduler built for Instagram
Head-to-head comparison
| Feature | Hootsuite | Later |
|---|---|---|
| Starting price | $99/mo | $18/mo ✓ Cheaper |
| Free plan | ✗ No | ✗ No |
| Pricing model | paid | paid |
| G2 rating | 4.2/5 | 4.5/5 ↑ |
| Capterra rating | 4.4/5 | 4.4/5 |
| Founded | 2008 | 2014 |
Hootsuite: pros & cons
- ✓Most established platform
- ✓Supports all major networks
- ✓Strong team features
- ✓Extensive integrations
- ✗Very expensive
- ✗UI feels dated
- ✗Free plan removed
- ✗Pricing increased significantly
Later: pros & cons
- ✓Best-in-class Instagram workflow
- ✓Visual grid preview for Instagram
- ✓Linkin.bio is excellent for creators
- ✓Clean, easy-to-use interface
- ✗Less powerful for Twitter/X and LinkedIn
- ✗Limited social listening features
- ✗More expensive per post than competitors
- ✗No bulk upload on starter plan
Choose Hootsuite if...
- →Your marketing team manages 10+ social accounts across multiple networks and needs all scheduling, monitoring, and reporting in one dashboard
- →You need team-based approval workflows where one person drafts posts and a manager approves before publishing
- →Your brand needs social listening to monitor mentions, competitor activity, and industry keywords across platforms in real time
Choose Later if...
- →Your brand is Instagram-first and you want a visual grid preview before scheduling posts
- →You rely on a link-in-bio page (Linkin.bio) to drive traffic from Instagram to multiple URLs
- →Your team manages content for Instagram, TikTok, and Pinterest alongside other channels
Our verdict
Later scores higher on G2 (4.5/5 vs 4.2/5), suggesting stronger overall user satisfaction. Later is the more affordable option. The right pick depends on your team size and workflow.
Hootsuite vs Later: frequently asked questions
Is Hootsuite better than Later?
Later has a higher G2 score (4.5/5 vs 4.2/5). The best tool depends on your specific use case and budget.
Which is cheaper, Hootsuite or Later?
Later is cheaper, starting at $18/mo.
What is the main difference between Hootsuite and Later?
Hootsuite focuses on post scheduling, multi-network management, analytics & reporting. Later focuses on visual scheduling calendar, instagram grid preview, linkin.bio page. Both serve similar use cases but differ in approach and pricing model.
Can I migrate from Hootsuite to Later?
Most teams migrate between Hootsuite and Later within a day or two. Export your data from Hootsuite (typically as CSV or via API), then use Later's import wizard to bring it across. Check each tool's help centre for a step-by-step migration guide before switching.