Hootsuite
Social media management platform for teams
Quick verdict
Hootsuite is built for growing teams and mid-market companies who need solid social media capabilities. It holds its own against competitors like Buffer. There is no free plan, so you need to be fairly sure it fits before committing.
Hootsuite is one of the oldest and most widely used social media management platforms. It lets teams schedule posts, monitor conversations, manage multiple accounts, and measure performance across all major social networks from one dashboard.
What we like
- Most established platform
- Supports all major networks
- Strong team features
- Extensive integrations
Watch out for
- Very expensive
- UI feels dated
- Free plan removed
- Pricing increased significantly
Key features
Who should use Hootsuite?
If you are a Solo / freelancer...
At $99/mo, it is a real investment for a solo operator. Consider a free alternative first, then switch when you outgrow it.
If you are a 5-person startup...
For a team of five, expect to pay roughly $495/mo on the Professional plan. That is a significant line item for a startup budget.
If you are a 50+ person company...
You will likely need the Business plan or above. At this scale, check the team collaboration and ad management capabilities — they matter more as teams grow.
Pricing: the honest take
Starting at $99/mo with no free tier, Hootsuite is positioned for buyers who already know they need this category of tool. The Professional plan is premium for the social media market.
See full Hootsuite pricing breakdown →Top Hootsuite alternatives
Our verdict
Hootsuite is a well-regarded social media tool with 4 pricing plans. Starting at $99/mo, it is priced for growing teams. If the watch-outs above are dealbreakers, see the alternatives below.
Hootsuite: frequently asked questions
Is Hootsuite free?
No — Hootsuite does not have a free plan. Pricing starts at $99/mo.
How much does Hootsuite cost?
Hootsuite has 4 plans. Paid plans start at $99/mo. See full pricing →
What are the best alternatives to Hootsuite?
Top alternatives include Buffer, Sprout Social, Later. See full comparison →