Mangools vs Serpstat: Which is better in 2026?
A side-by-side comparison of pricing, features, and use cases to help you decide between Mangools and Serpstat.
Affordable SEO suite built around KWFinder
All-in-one SEO platform at a fraction of Semrush's price
Head-to-head comparison
| Feature | Mangools | Serpstat |
|---|---|---|
| Starting price | $29/mo ✓ Cheaper | $50/mo |
| Free plan | ✗ No | ✓ Yes |
| Pricing model | paid | paid |
| G2 rating | 4.7/5 ↑ | 4.3/5 |
| Capterra rating | 4.8/5 | 4.6/5 |
| Founded | 2014 | 2013 |
Mangools: pros & cons
- ✓Very beginner-friendly UI
- ✓Cheapest full SEO suite available
- ✓Accurate keyword difficulty scores
- ✓Good local SEO data
- ✗Limited data volume on lower plans
- ✗No content marketing tools
- ✗No PPC/advertising data
- ✗Single-user on entry plans
Serpstat: pros & cons
- ✓Very affordable compared to Semrush and Ahrefs
- ✓Large keyword database
- ✓Good batch analysis tools
- ✓Free plan available
- ✗Data accuracy not always as strong as top-tier tools
- ✗Interface can feel cluttered
- ✗Customer support response times vary
Choose Mangools if...
Mangools is the better choice if you need kwfinder keyword research or serp analysis. It scores 4.7/5 on G2.
Read Mangools review →Choose Serpstat if...
Serpstat is the better choice if you prioritise keyword research or backlink analysis, or need a free plan. It scores 4.3/5 on G2.
Read Serpstat review →Our verdict
Mangools edges ahead on user ratings (4.7/5 on G2). Mangools is the cheaper option. The right choice depends on which features matter most to your team — use the comparison table above to decide.
Mangools vs Serpstat: frequently asked questions
Is Mangools better than Serpstat?
Mangools has a higher G2 score (4.7/5 vs 4.3/5). The best tool depends on your specific use case and budget.
Which is cheaper, Mangools or Serpstat?
Mangools is cheaper, starting at $29/mo.
What is the main difference between Mangools and Serpstat?
Mangools focuses on kwfinder keyword research, serp analysis, rank tracking. Serpstat focuses on keyword research, backlink analysis, site audit. Both serve similar use cases but differ in approach and pricing model.