Serpstat
All-in-one SEO platform at a fraction of Semrush's price
Quick verdict
Serpstat is built for solo founders and small teams who need solid seo tools capabilities. It holds its own against competitors like Semrush. You can start for free, which makes it low-risk to test.
Serpstat is an all-in-one SEO and PPC platform offering keyword research, backlink analysis, site audits, rank tracking, and competitor analysis. It covers 230+ countries and provides a large keyword database at a significantly lower price point than Semrush or Ahrefs, making it popular with freelancers and growing agencies.
What we like
- Very affordable compared to Semrush and Ahrefs
- Large keyword database
- Good batch analysis tools
- Free plan available
Watch out for
- Data accuracy not always as strong as top-tier tools
- Interface can feel cluttered
- Customer support response times vary
Key features
Who should use Serpstat?
If you are a Solo / freelancer...
The free plan covers the basics. You will probably not need to upgrade until you hit the limits of the Individual plan.
If you are a 5-person startup...
For a team of five, expect to pay roughly $250/mo on the Individual plan. That is a significant line item for a startup budget.
If you are a 50+ person company...
You will likely need the Team plan or above. At this scale, check the batch analysis and ppc research capabilities — they matter more as teams grow.
Pricing: the honest take
The free plan is genuinely useful for keyword research and backlink analysis — not just a teaser. You can run real work on it. When you outgrow it, the jump to Team at $50/mo is reasonable.
See full Serpstat pricing breakdown →Top Serpstat alternatives
Our verdict
Serpstat is a well-regarded seo tools tool with 3 pricing plans. The free plan makes it easy to get started with no upfront cost. If the watch-outs above are dealbreakers, see the alternatives below.
Serpstat: frequently asked questions
Is Serpstat free?
Yes — Serpstat offers a free plan. Paid plans start at $50/mo.
How much does Serpstat cost?
Serpstat has 3 plans. There is a free tier. Paid plans start at $50/mo. See full pricing →
What are the best alternatives to Serpstat?
Top alternatives include Semrush, Ahrefs, Moz Pro. See full comparison →