SISTRIX vs Serpstat: Which is better in 2026?
A side-by-side comparison of pricing, features, and use cases to help you decide between SISTRIX and Serpstat.
SEO visibility platform trusted by European agencies
All-in-one SEO platform at a fraction of Semrush's price
Head-to-head comparison
| Feature | SISTRIX | Serpstat |
|---|---|---|
| Starting price | $99/mo | $50/mo ✓ Cheaper |
| Free plan | ✗ No | ✓ Yes |
| Pricing model | paid | paid |
| G2 rating | 4.4/5 ↑ | 4.3/5 |
| Capterra rating | 4.5/5 | 4.6/5 |
| Founded | 2008 | 2013 |
SISTRIX: pros & cons
- ✓Industry-standard Visibility Index metric
- ✓Excellent European market data
- ✓Clean interface
- ✓Strong competitor benchmarking
- ✗Less well-known outside Europe
- ✗Fewer features than Semrush for PPC/social
- ✗Pricing can add up with multiple modules
Serpstat: pros & cons
- ✓Very affordable compared to Semrush and Ahrefs
- ✓Large keyword database
- ✓Good batch analysis tools
- ✓Free plan available
- ✗Data accuracy not always as strong as top-tier tools
- ✗Interface can feel cluttered
- ✗Customer support response times vary
Choose SISTRIX if...
- →You're an SEO agency working in German, Spanish, French, or Italian markets where SISTRIX's Visibility Index is the standard reporting metric
- →You need to benchmark a client's organic visibility against competitors using a credible, widely-recognised index rather than raw traffic estimates
- →Your team monitors algorithm update impacts across European markets and wants granular historical Visibility data to detect drops fast
Choose Serpstat if...
- →You're a freelancer or small agency that needs full-stack SEO data — keyword research, rank tracking, site audit — without a Semrush-sized budget
- →You run batch keyword or domain analyses regularly and need high query limits at a low per-month cost
- →Your clients are spread across 230+ countries and you need broad geographic keyword data outside the US and UK
Our verdict
SISTRIX and Serpstat are closely matched on user ratings. Serpstat is the more affordable option. Serpstat offers a free plan — a lower-risk way to test before committing. The right pick depends on your team size and workflow.
SISTRIX vs Serpstat: frequently asked questions
Is SISTRIX better than Serpstat?
SISTRIX has a higher G2 score (4.4/5 vs 4.3/5). The best tool depends on your specific use case and budget.
Which is cheaper, SISTRIX or Serpstat?
Serpstat is cheaper, starting at $50/mo.
What is the main difference between SISTRIX and Serpstat?
SISTRIX focuses on visibility index, keyword research, backlink analysis. Serpstat focuses on keyword research, backlink analysis, site audit. Both serve similar use cases but differ in approach and pricing model.
Can I migrate from SISTRIX to Serpstat?
Most teams migrate between SISTRIX and Serpstat within a day or two. Export your data from SISTRIX (typically as CSV or via API), then use Serpstat's import wizard to bring it across. Check each tool's help centre for a step-by-step migration guide before switching.