Amplitude Pricing (2026)
Digital analytics platform for product teams.
✓ Free plan available freemium
From $49/mo
Amplitude plans
Starter
forever
Free
- ✓ Unlimited events
- ✓ Core analytics
- ✓ 1 year data retention
- ✓ Unlimited seats
Most popular
Plus
mo
$49
- ✓ Everything in Starter
- ✓ Behavioral cohorts
- ✓ Custom dashboards
- ✓ CSV export
Growth
contact
Free
- ✓ Everything in Plus
- ✓ Pathfinder
- ✓ Impact analysis
- ✓ Data management
Enterprise
contact
Free
- ✓ Everything in Growth
- ✓ Portfolio view
- ✓ Custom SLA
- ✓ SSO
Is Amplitude worth the price?
Pros
- ✓Powerful behavioural analytics
- ✓Strong cohort and funnel tools
- ✓Generous free tier
- ✓Good data governance
Cons
- ✗Complex setup
- ✗Can be expensive at scale
- ✗Steep learning curve
- ✗Less suited for marketing analytics
Amplitude user ratings
4.5/5
G2 score
4.6/5
Capterra score
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