Amplitude
Digital analytics platform for product teams
Free
Starting price
4.5/5
G2 rating
4
Pricing plans
2012
Founded
Amplitude is a leading digital analytics platform that helps product teams understand user behaviour, improve retention, and make data-driven decisions. Widely used by growth and product teams at fast-growing SaaS companies.
Key features
Event trackingFunnel analysisRetention analysisCohort analysisPathfinderA/B testing integrationData governance
Pros
- ✓Powerful behavioural analytics
- ✓Strong cohort and funnel tools
- ✓Generous free tier
- ✓Good data governance
Cons
- ✗Complex setup
- ✗Can be expensive at scale
- ✗Steep learning curve
- ✗Less suited for marketing analytics
Top Amplitude alternatives
Mixpanel Product analytics platform
Free Compare →
Heap Auto-capture analytics — no tagging required
Free Compare →
PostHog All-in-one product analytics, open source
Free Compare →