Klaviyo Pricing (2026)
Marketing automation platform built for e-commerce.
✓ Free plan available freemium
From $20/mo
Reviewed by the StackSwitch Editorial Team · Last updated July 2026
Klaviyo plans
Free
forever
Free
- ✓ 500 emails/mo
- ✓ 150 SMS
- ✓ Email support
- ✓ Basic segmentation
Most popular
Email
mo
$20
- ✓ Scales with contacts
- ✓ Unlimited emails
- ✓ Email & chat support
- ✓ Advanced segmentation
Email + SMS
mo
$35
- ✓ Everything in Email
- ✓ SMS & MMS
- ✓ Mobile push
- ✓ Dedicated support
Is Klaviyo worth the price?
Klaviyo scores 4.6/5 on G2 and 4.6/5 on Capterra. The free plan is a low-risk way to test it before committing to a paid tier.
Pros
- ✓Best-in-class e-commerce features
- ✓Deep Shopify integration
- ✓Powerful segmentation
- ✓Revenue attribution
Cons
- ✗Expensive at scale
- ✗Overkill for non-e-commerce
- ✗Learning curve for automations
Klaviyo user ratings
4.6/5
G2 score
4.6/5
Capterra score
Klaviyo pricing: frequently asked questions
How much does Klaviyo cost per month?
Klaviyo has a free plan. Paid plans start at $20/mo.
Does Klaviyo have a free plan?
Yes — Klaviyo offers a free plan. You can upgrade to a paid tier when you need more features.
How many pricing plans does Klaviyo have?
Klaviyo offers 3 plans: Free, Email, Email + SMS.
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