Best Klaviyo Alternatives (2026)
Klaviyo is marketing automation platform built for e-commerce, starting at $20/mo. Here are the best alternatives — whether you need something cheaper, simpler, or with different features.
Why people switch from Klaviyo
- →Expensive at scale
- →Overkill for non-e-commerce
- →Learning curve for automations
Email marketing and automation platform
Mailchimp
Email marketing and automation platform
Mailchimp is one of the most widely used email marketing platforms, offering email campaigns, automations, landing pages, and basic CRM functionality. Popular with small businesses and e-commerce brands.
ActiveCampaign
Email marketing and CRM automation platform
ActiveCampaign combines email marketing, marketing automation, and CRM in one platform. Known for its powerful automation builder, it's popular with small to mid-size businesses that want to nurture leads through complex multi-step workflows.
Omnisend
Email and SMS marketing for e-commerce
Omnisend is an email and SMS marketing platform built specifically for e-commerce stores. It integrates with Shopify, WooCommerce, and BigCommerce to power automated campaigns based on shopping behaviour.
Brevo
Email, SMS, and CRM platform for growing businesses
Brevo (formerly Sendinblue) is an all-in-one marketing platform offering email, SMS, WhatsApp, live chat, and CRM. Known for its email-volume-based pricing (rather than contact-based), making it cost-effective for large lists.
Klaviyo vs alternatives: quick comparison
| Tool | Starting price | Free plan | Pricing model | G2 score |
|---|---|---|---|---|
| Klaviyo (current) | $20 | ✓ | freemium | 4.6/5 |
| Mailchimp | $13 | ✓ | freemium | 4.3/5 |
| ActiveCampaign | $15 | ✗ | paid | 4.5/5 |
| Omnisend | $16 | ✓ | freemium | 4.6/5 |
| Brevo | $9 | ✓ | freemium | 4.5/5 |
How to switch from Klaviyo
- 1. Export your data first
Before cancelling, export everything from Klaviyo — contacts, projects, records, or reports. Most tools offer a CSV export under Settings → Data Export. Download and store it as a backup even if you don't need it immediately.
- 2. Trial the alternative with a real project
Mailchimp and Omnisend both offer free plans — sign up and run a live project in parallel before committing. Most paid alternatives also offer 14–30 day trials.
- 3. Import and run both tools briefly
Use the import wizard in your chosen alternative to bring across your exported data. Run both tools in parallel for 2–4 weeks so your team can adapt without losing continuity. Most migrations take less than a day for small teams.
- 4. Cancel before the next billing cycle
Cancel Klaviyo before renewal to avoid being charged for another month or year. Check whether you're on a monthly or annual plan — annual plans often have no mid-cycle refunds. Keep your final data export on file.
Our verdict
If you are switching from Klaviyo, Mailchimp is our top pick — email marketing and automation platform, with a G2 score of 4.3/5. For a free option, Mailchimp is worth considering. Use the comparison links above to do a side-by-side before committing.
Klaviyo alternatives: frequently asked questions
What is the best alternative to Klaviyo?
Mailchimp is our top-ranked alternative. It starts at $13/mo with a free plan and scores 4.3/5 on G2.
Is there a free alternative to Klaviyo?
Yes — Mailchimp, Omnisend, Brevo all offer free plans.
What is the cheapest alternative to Klaviyo?
Brevo offers the lowest entry point with a free plan. Paid plans start at $9/mo.
Not sure which tool to pick?
See a detailed breakdown of Klaviyo pricing before you decide.
See Klaviyo pricing →