Best Klaviyo Alternatives (2026)
Klaviyo is marketing automation platform built for e-commerce, starting at $20/mo. Here are the best alternatives — whether you need something cheaper, simpler, or with different features.
Why people switch from Klaviyo
- →Expensive at scale
- →Overkill for non-e-commerce
- →Learning curve for automations
Mailchimp
Email marketing and automation platform
Mailchimp is one of the most widely used email marketing platforms, offering email campaigns, automations, landing pages, and basic CRM functionality. Popular with small businesses and e-commerce brands.
ActiveCampaign
Email marketing and CRM automation platform
ActiveCampaign combines email marketing, marketing automation, and CRM in one platform. Known for its powerful automation builder, it's popular with small to mid-size businesses that want to nurture leads through complex multi-step workflows.
Omnisend
Email and SMS marketing for e-commerce
Omnisend is an email and SMS marketing platform built specifically for e-commerce stores. It integrates with Shopify, WooCommerce, and BigCommerce to power automated campaigns based on shopping behaviour.
Brevo
Email, SMS, and CRM platform for growing businesses
Brevo (formerly Sendinblue) is an all-in-one marketing platform offering email, SMS, WhatsApp, live chat, and CRM. Known for its email-volume-based pricing (rather than contact-based), making it cost-effective for large lists.
Klaviyo vs alternatives: quick comparison
| Tool | Starting price | Free plan | Pricing model | G2 score |
|---|---|---|---|---|
| Klaviyo (current) | $20 | ✓ | freemium | 4.6/5 |
| Mailchimp | $13 | ✓ | freemium | 4.3/5 |
| ActiveCampaign | $15 | ✗ | paid | 4.5/5 |
| Omnisend | $16 | ✓ | freemium | 4.6/5 |
| Brevo | $9 | ✓ | freemium | 4.5/5 |
Not sure which tool to pick?
See a detailed breakdown of Klaviyo pricing before you decide.
See Klaviyo pricing →