Mixpanel Pricing (2026)
Product analytics platform.
✓ Free plan available freemium
From $28/mo
Reviewed by the StackSwitch Editorial Team · Last updated July 2026
Mixpanel plans
Free (Starter)
forever
Free
- ✓ 1M tracked events/mo
- ✓ 90-day data history
- ✓ Core reports
- ✓ Unlimited seats
Most popular
Growth
mo
$28
- ✓ 5M+ tracked events
- ✓ Unlimited data history
- ✓ Group analytics
- ✓ Data views
Enterprise
contact
Free
- ✓ Custom data volume
- ✓ SSO
- ✓ Dedicated support
- ✓ Advanced access controls
Is Mixpanel worth the price?
Mixpanel scores 4.6/5 on G2 and 4.5/5 on Capterra. The free plan is a low-risk way to test it before committing to a paid tier.
Pros
- ✓Powerful event-based analytics
- ✓Generous free plan
- ✓Strong funnel and retention reports
- ✓Easy SDK setup
Cons
- ✗Can be complex to set up correctly
- ✗Expensive at scale
- ✗Less suited for marketing analytics
Mixpanel user ratings
4.6/5
G2 score
4.5/5
Capterra score
Mixpanel pricing: frequently asked questions
How much does Mixpanel cost per month?
Mixpanel has a free plan. Paid plans start at $28/mo.
Does Mixpanel have a free plan?
Yes — Mixpanel offers a free plan. You can upgrade to a paid tier when you need more features.
How many pricing plans does Mixpanel have?
Mixpanel offers 3 plans: Free (Starter), Growth, Enterprise.
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