Mixpanel Pricing (2026)
Product analytics platform.
✓ Free plan available freemium
From $28/mo
Mixpanel plans
Free (Starter)
forever
Free
- ✓ 1M tracked events/mo
- ✓ 90-day data history
- ✓ Core reports
- ✓ Unlimited seats
Most popular
Growth
mo
$28
- ✓ 5M+ tracked events
- ✓ Unlimited data history
- ✓ Group analytics
- ✓ Data views
Enterprise
contact
Free
- ✓ Custom data volume
- ✓ SSO
- ✓ Dedicated support
- ✓ Advanced access controls
Is Mixpanel worth the price?
Pros
- ✓Powerful event-based analytics
- ✓Generous free plan
- ✓Strong funnel and retention reports
- ✓Easy SDK setup
Cons
- ✗Can be complex to set up correctly
- ✗Expensive at scale
- ✗Less suited for marketing analytics
Mixpanel user ratings
4.6/5
G2 score
4.5/5
Capterra score
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