Mixpanel
Product analytics platform
Free
Starting price
4.6/5
G2 rating
3
Pricing plans
2009
Founded
Mixpanel is a powerful product analytics platform that helps teams understand user behaviour through event-based tracking. Used by product managers and growth teams to measure retention, funnels, and feature adoption.
Key features
Event trackingFunnel analysisRetention reportsCohort analysisA/B testingUser profilesCustom dashboards
Pros
- ✓Powerful event-based analytics
- ✓Generous free plan
- ✓Strong funnel and retention reports
- ✓Easy SDK setup
Cons
- ✗Can be complex to set up correctly
- ✗Expensive at scale
- ✗Less suited for marketing analytics
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