Heap
Auto-capture analytics — no tagging required
Quick verdict
Heap is built for solo founders and small teams who need solid analytics capabilities. It holds its own against competitors like Mixpanel. You can start for free, which makes it low-risk to test.
Heap automatically captures every user interaction — clicks, form submissions, page views — without any manual event tracking setup. This retroactive data collection means you never miss an event, even if you didn't think to track it.
What we like
- No manual event tagging needed
- Retroactive analysis
- Good session replay
- Easy to get started
Watch out for
- Pricing not transparent
- Can generate too much noise
- Advanced features expensive
Key features
Who should use Heap?
If you are a Solo / freelancer...
The free plan covers the basics. You will probably not need to upgrade until you hit the limits of the Free plan.
If you are a 5-person startup...
Start on the free plan and upgrade when collaboration features become essential. Budget around Free/mo for a team of five on the paid plan.
If you are a 50+ person company...
You will likely need the Pro plan or above. At this scale, check the behavioural cohorts and integrations capabilities — they matter more as teams grow.
Pricing: the honest take
The free plan is genuinely useful for auto-capture events and funnel analysis — not just a teaser. You can run real work on it. When you outgrow it, the jump to Growth at Free/mo is reasonable.
See full Heap pricing breakdown →Top Heap alternatives
Our verdict
Heap is a well-regarded analytics tool with 4 pricing plans. The free plan makes it easy to get started with no upfront cost. If the watch-outs above are dealbreakers, see the alternatives below.
Heap: frequently asked questions
Is Heap free?
Yes — Heap offers a free plan. Paid plans start at Free/mo.
How much does Heap cost?
Heap has 4 plans. There is a free tier. Paid plans start at Free/mo. See full pricing →
What are the best alternatives to Heap?
Top alternatives include Mixpanel, Amplitude, PostHog. See full comparison →