Heap vs Amplitude: Which is better in 2026?
A side-by-side comparison of pricing, features, and use cases to help you decide between Heap and Amplitude.
Auto-capture analytics — no tagging required
Digital analytics platform for product teams
Head-to-head comparison
| Feature | Heap | Amplitude |
|---|---|---|
| Starting price | Free/mo ✓ Cheaper | $49/mo |
| Free plan | ✓ Yes | ✓ Yes |
| Pricing model | freemium | freemium |
| G2 rating | 4.4/5 | 4.5/5 ↑ |
| Capterra rating | 4.5/5 | 4.6/5 |
| Founded | 2012 | 2012 |
Heap: pros & cons
- ✓No manual event tagging needed
- ✓Retroactive analysis
- ✓Good session replay
- ✓Easy to get started
- ✗Pricing not transparent
- ✗Can generate too much noise
- ✗Advanced features expensive
Amplitude: pros & cons
- ✓Powerful behavioural analytics
- ✓Strong cohort and funnel tools
- ✓Generous free tier
- ✓Good data governance
- ✗Complex setup
- ✗Can be expensive at scale
- ✗Steep learning curve
- ✗Less suited for marketing analytics
Choose Heap if...
- →You want to analyse user behaviour retroactively — answering questions about events that happened before you thought to track them
- →Your team lacks engineering bandwidth to manually tag every click and form interaction before analysis can begin
- →You need to combine session recordings with funnel data to pinpoint exactly where users drop off in a specific flow
Choose Amplitude if...
- →Your product team needs to understand which features drive retention versus churn
- →You're running funnel analysis to find where users drop off before converting or activating
- →You want to build and compare behavioural cohorts — e.g. users who did X in week 1 vs those who didn't
Our verdict
Heap and Amplitude are closely matched on user ratings. Heap is the more affordable option. The right pick depends on your team size and workflow.
Heap vs Amplitude: frequently asked questions
Is Heap better than Amplitude?
Amplitude has a higher G2 score (4.5/5 vs 4.4/5). The best tool depends on your specific use case and budget.
Which is cheaper, Heap or Amplitude?
Heap is cheaper, starting at Free/mo.
What is the main difference between Heap and Amplitude?
Heap focuses on auto-capture events, funnel analysis, retention analysis. Amplitude focuses on event tracking, funnel analysis, retention analysis. Both serve similar use cases but differ in approach and pricing model.
Can I migrate from Heap to Amplitude?
Most teams migrate between Heap and Amplitude within a day or two. Export your data from Heap (typically as CSV or via API), then use Amplitude's import wizard to bring it across. Check each tool's help centre for a step-by-step migration guide before switching.