Serpstat vs Moz Pro: Which is better in 2026?
A side-by-side comparison of pricing, features, and use cases to help you decide between Serpstat and Moz Pro.
All-in-one SEO platform at a fraction of Semrush's price
SEO software for keyword research and link building
Head-to-head comparison
| Feature | Serpstat | Moz Pro |
|---|---|---|
| Starting price | $50/mo ✓ Cheaper | $99/mo |
| Free plan | ✓ Yes | ✗ No |
| Pricing model | paid | paid |
| G2 rating | 4.3/5 | 4.4/5 ↑ |
| Capterra rating | 4.6/5 | 4.5/5 |
| Founded | 2013 | 2004 |
Serpstat: pros & cons
- ✓Very affordable compared to Semrush and Ahrefs
- ✓Large keyword database
- ✓Good batch analysis tools
- ✓Free plan available
- ✗Data accuracy not always as strong as top-tier tools
- ✗Interface can feel cluttered
- ✗Customer support response times vary
Moz Pro: pros & cons
- ✓Invented Domain Authority metric
- ✓Clean, beginner-friendly UI
- ✓Good keyword research tools
- ✓Free MozBar extension
- ✗Less data than Ahrefs or Semrush
- ✗Expensive for what you get
- ✗Link database smaller than competitors
Choose Serpstat if...
Serpstat is the better choice if you need keyword research or backlink analysis, or want to start for free. It scores 4.3/5 on G2.
Read Serpstat review →Choose Moz Pro if...
Moz Pro is the better choice if you prioritise keyword explorer or rank tracker. It scores 4.4/5 on G2.
Read Moz Pro review →Our verdict
Moz Pro edges ahead on user ratings (4.4/5 on G2). Serpstat is the cheaper option. The right choice depends on which features matter most to your team — use the comparison table above to decide.
Serpstat vs Moz Pro: frequently asked questions
Is Serpstat better than Moz Pro?
Moz Pro has a higher G2 score (4.4/5 vs 4.3/5). The best tool depends on your specific use case and budget.
Which is cheaper, Serpstat or Moz Pro?
Serpstat is cheaper, starting at $50/mo.
What is the main difference between Serpstat and Moz Pro?
Serpstat focuses on keyword research, backlink analysis, site audit. Moz Pro focuses on keyword explorer, rank tracker, site audit. Both serve similar use cases but differ in approach and pricing model.