Apollo.io vs Outreach: Which is better in 2026?
A side-by-side comparison of pricing, features, and use cases to help you decide between Apollo.io and Outreach.
Apollo.io
Sales intelligence and engagement platform
From $49/mo
Free plan available
Outreach
Sales execution platform for enterprise teams
From Free/mo
No free plan
Head-to-head comparison
| Feature | Apollo.io | Outreach |
|---|---|---|
| Starting price | $49/mo | Free/mo ✓ Cheaper |
| Free plan | ✓ Yes | ✗ No |
| Pricing model | freemium | paid |
| G2 rating | 4.8/5 ↑ | 4.3/5 |
| Capterra rating | 4.6/5 | 4.4/5 |
| Founded | 2015 | 2011 |
Apollo.io: pros & cons
Pros
- ✓Huge contact database
- ✓All-in-one prospecting + outreach
- ✓Generous free plan
- ✓Great value vs ZoomInfo
Cons
- ✗Data accuracy varies by region
- ✗Can hit email deliverability issues if overused
- ✗UI has many features to navigate
Outreach: pros & cons
Pros
- ✓Best-in-class for enterprise sales
- ✓Strong forecasting tools
- ✓Excellent conversation intelligence
- ✓Deep Salesforce integration
Cons
- ✗Very expensive
- ✗Pricing not transparent
- ✗Overkill for SMBs
- ✗Long implementation time