Apollo.io
Sales intelligence and engagement platform
Quick verdict
Apollo.io is built for solo founders and small teams who need solid crm capabilities. Users consistently rate it highly against competitors like Outreach. You can start for free, which makes it low-risk to test.
Apollo.io is a sales intelligence and engagement platform with a database of 275M+ contacts and 73M companies. Sales teams use it to find prospects, enrich CRM data, and run outbound sequences — all in one tool.
What we like
- Huge contact database
- All-in-one prospecting + outreach
- Generous free plan
- Great value vs ZoomInfo
Watch out for
- Data accuracy varies by region
- Can hit email deliverability issues if overused
- UI has many features to navigate
Key features
Who should use Apollo.io?
If you are a Solo / freelancer...
The free plan covers the basics. You will probably not need to upgrade until you hit the limits of the Free plan.
If you are a 5-person startup...
Start on the free plan and upgrade when collaboration features become essential. Budget around $245/mo for a team of five on the paid plan.
If you are a 50+ person company...
You will likely need the Professional plan or above. At this scale, check the crm enrichment and analytics capabilities — they matter more as teams grow.
Pricing: the honest take
The free plan is genuinely useful for contact database (275m+) and email sequences — not just a teaser. You can run real work on it. When you outgrow it, the jump to Basic at $49/mo is reasonable.
See full Apollo.io pricing breakdown →Top Apollo.io alternatives
Our verdict
Apollo.io is a top-rated crm tool with 4 pricing plans. The free plan makes it easy to get started with no upfront cost. If the watch-outs above are dealbreakers, see the alternatives below.
Apollo.io: frequently asked questions
Is Apollo.io free?
Yes — Apollo.io offers a free plan. Paid plans start at $49/mo.
How much does Apollo.io cost?
Apollo.io has 4 plans. There is a free tier. Paid plans start at $49/mo. See full pricing →
What are the best alternatives to Apollo.io?
Top alternatives include Outreach. See full comparison →