Hotjar vs Heap: Which is better in 2026?
A side-by-side comparison of pricing, features, and use cases to help you decide between Hotjar and Heap.
Heatmaps, session recordings, and feedback tools
Auto-capture analytics — no tagging required
Head-to-head comparison
| Feature | Hotjar | Heap |
|---|---|---|
| Starting price | $32/mo | Free/mo ✓ Cheaper |
| Free plan | ✓ Yes | ✓ Yes |
| Pricing model | freemium | freemium |
| G2 rating | 4.3/5 | 4.4/5 ↑ |
| Capterra rating | 4.7/5 | 4.5/5 |
| Founded | 2014 | 2012 |
Hotjar: pros & cons
- ✓Easy to install
- ✓Great heatmap visualisations
- ✓Good free plan
- ✓User-friendly interface
- ✗Session limits on lower tiers
- ✗Less powerful for event analytics
- ✗Can slow down pages slightly
Heap: pros & cons
- ✓No manual event tagging needed
- ✓Retroactive analysis
- ✓Good session replay
- ✓Easy to get started
- ✗Pricing not transparent
- ✗Can generate too much noise
- ✗Advanced features expensive
Choose Hotjar if...
Hotjar is the better choice if you need heatmaps or session recordings, or want to start for free. It scores 4.3/5 on G2.
Read Hotjar review →Choose Heap if...
Heap is the better choice if you prioritise auto-capture events or funnel analysis, or need a free plan. It scores 4.4/5 on G2.
Read Heap review →Our verdict
Heap edges ahead on user ratings (4.4/5 on G2). Heap is the cheaper option. The right choice depends on which features matter most to your team — use the comparison table above to decide.
Hotjar vs Heap: frequently asked questions
Is Hotjar better than Heap?
Heap has a higher G2 score (4.4/5 vs 4.3/5). The best tool depends on your specific use case and budget.
Which is cheaper, Hotjar or Heap?
Heap is cheaper, starting at Free/mo.
What is the main difference between Hotjar and Heap?
Hotjar focuses on heatmaps, session recordings, on-site surveys. Heap focuses on auto-capture events, funnel analysis, retention analysis. Both serve similar use cases but differ in approach and pricing model.