Serpstat vs Mangools: Which is better in 2026?
A side-by-side comparison of pricing, features, and use cases to help you decide between Serpstat and Mangools.
All-in-one SEO platform at a fraction of Semrush's price
Affordable SEO suite built around KWFinder
Head-to-head comparison
| Feature | Serpstat | Mangools |
|---|---|---|
| Starting price | $50/mo | $29/mo ✓ Cheaper |
| Free plan | ✓ Yes | ✗ No |
| Pricing model | paid | paid |
| G2 rating | 4.3/5 | 4.7/5 ↑ |
| Capterra rating | 4.6/5 | 4.8/5 |
| Founded | 2013 | 2014 |
Serpstat: pros & cons
- ✓Very affordable compared to Semrush and Ahrefs
- ✓Large keyword database
- ✓Good batch analysis tools
- ✓Free plan available
- ✗Data accuracy not always as strong as top-tier tools
- ✗Interface can feel cluttered
- ✗Customer support response times vary
Mangools: pros & cons
- ✓Very beginner-friendly UI
- ✓Cheapest full SEO suite available
- ✓Accurate keyword difficulty scores
- ✓Good local SEO data
- ✗Limited data volume on lower plans
- ✗No content marketing tools
- ✗No PPC/advertising data
- ✗Single-user on entry plans
Choose Serpstat if...
Serpstat is the better choice if you need keyword research or backlink analysis, or want to start for free. It scores 4.3/5 on G2.
Read Serpstat review →Choose Mangools if...
Mangools is the better choice if you prioritise kwfinder keyword research or serp analysis. It scores 4.7/5 on G2.
Read Mangools review →Our verdict
Mangools edges ahead on user ratings (4.7/5 on G2). Mangools is the cheaper option. The right choice depends on which features matter most to your team — use the comparison table above to decide.
Serpstat vs Mangools: frequently asked questions
Is Serpstat better than Mangools?
Mangools has a higher G2 score (4.7/5 vs 4.3/5). The best tool depends on your specific use case and budget.
Which is cheaper, Serpstat or Mangools?
Mangools is cheaper, starting at $29/mo.
What is the main difference between Serpstat and Mangools?
Serpstat focuses on keyword research, backlink analysis, site audit. Mangools focuses on kwfinder keyword research, serp analysis, rank tracking. Both serve similar use cases but differ in approach and pricing model.