Serpstat vs Mangools: Which is better in 2026?
A side-by-side comparison of pricing, features, and use cases to help you decide between Serpstat and Mangools.
All-in-one SEO platform at a fraction of Semrush's price
Affordable SEO suite built around KWFinder
Head-to-head comparison
| Feature | Serpstat | Mangools |
|---|---|---|
| Starting price | $50/mo | $29/mo ✓ Cheaper |
| Free plan | ✓ Yes | ✗ No |
| Pricing model | paid | paid |
| G2 rating | 4.3/5 | 4.7/5 ↑ |
| Capterra rating | 4.6/5 | 4.8/5 |
| Founded | 2013 | 2014 |
Serpstat: pros & cons
- ✓Very affordable compared to Semrush and Ahrefs
- ✓Large keyword database
- ✓Good batch analysis tools
- ✓Free plan available
- ✗Data accuracy not always as strong as top-tier tools
- ✗Interface can feel cluttered
- ✗Customer support response times vary
Mangools: pros & cons
- ✓Very beginner-friendly UI
- ✓Cheapest full SEO suite available
- ✓Accurate keyword difficulty scores
- ✓Good local SEO data
- ✗Limited data volume on lower plans
- ✗No content marketing tools
- ✗No PPC/advertising data
- ✗Single-user on entry plans
Choose Serpstat if...
- →You're a freelancer or small agency that needs full-stack SEO data — keyword research, rank tracking, site audit — without a Semrush-sized budget
- →You run batch keyword or domain analyses regularly and need high query limits at a low per-month cost
- →Your clients are spread across 230+ countries and you need broad geographic keyword data outside the US and UK
Choose Mangools if...
- →You're a blogger, freelancer, or small business owner who needs keyword research and rank tracking at a fraction of Ahrefs or Semrush prices
- →You're new to SEO and want a clean, non-overwhelming interface across keyword research, SERP analysis, and rank tracking
- →You need accurate keyword difficulty scores and local keyword data to find low-competition opportunities
Our verdict
Mangools scores higher on G2 (4.7/5 vs 4.3/5), suggesting stronger overall user satisfaction. Mangools is the more affordable option. Serpstat offers a free plan — a lower-risk way to test before committing. The right pick depends on your team size and workflow.
Serpstat vs Mangools: frequently asked questions
Is Serpstat better than Mangools?
Mangools has a higher G2 score (4.7/5 vs 4.3/5). The best tool depends on your specific use case and budget.
Which is cheaper, Serpstat or Mangools?
Mangools is cheaper, starting at $29/mo.
What is the main difference between Serpstat and Mangools?
Serpstat focuses on keyword research, backlink analysis, site audit. Mangools focuses on kwfinder keyword research, serp analysis, rank tracking. Both serve similar use cases but differ in approach and pricing model.
Can I migrate from Serpstat to Mangools?
Most teams migrate between Serpstat and Mangools within a day or two. Export your data from Serpstat (typically as CSV or via API), then use Mangools's import wizard to bring it across. Check each tool's help centre for a step-by-step migration guide before switching.