Mailchimp Pricing (2026)
Email marketing and automation platform.
✓ Free plan available freemium
From $13/mo
Reviewed by the StackSwitch Editorial Team · Last updated July 2026
Mailchimp plans
Free
forever
Free
- ✓ 500 contacts
- ✓ 1,000 emails/mo
- ✓ Basic templates
- ✓ Marketing CRM
Most popular
Essentials
mo
$13
- ✓ Everything in Free
- ✓ 5,000 emails/mo
- ✓ A/B testing
- ✓ Custom branding
Standard
mo
$20
- ✓ Everything in Essentials
- ✓ Automation series
- ✓ Retargeting ads
- ✓ Send time optimisation
Premium
mo
$350
- ✓ Everything in Standard
- ✓ Advanced segmentation
- ✓ Multivariate testing
- ✓ Phone support
Is Mailchimp worth the price?
Mailchimp scores 4.3/5 on G2 and 4.5/5 on Capterra. The free plan is a low-risk way to test it before committing to a paid tier.
Pros
- ✓Easy to use
- ✓Generous free plan
- ✓Good template library
- ✓Strong e-commerce integrations
Cons
- ✗Pricing jumps steeply
- ✗Automations less powerful than competitors
- ✗Contact-based pricing gets expensive
Mailchimp user ratings
4.3/5
G2 score
4.5/5
Capterra score
Mailchimp pricing: frequently asked questions
How much does Mailchimp cost per month?
Mailchimp has a free plan. Paid plans start at $13/mo.
Does Mailchimp have a free plan?
Yes — Mailchimp offers a free plan. You can upgrade to a paid tier when you need more features.
How many pricing plans does Mailchimp have?
Mailchimp offers 4 plans: Free, Essentials, Standard, Premium.
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