Mailchimp Pricing (2026)
Email marketing and automation platform.
✓ Free plan available freemium
From $13/mo
Mailchimp plans
Free
forever
Free
- ✓ 500 contacts
- ✓ 1,000 emails/mo
- ✓ Basic templates
- ✓ Marketing CRM
Most popular
Essentials
mo
$13
- ✓ Everything in Free
- ✓ 5,000 emails/mo
- ✓ A/B testing
- ✓ Custom branding
Standard
mo
$20
- ✓ Everything in Essentials
- ✓ Automation series
- ✓ Retargeting ads
- ✓ Send time optimisation
Premium
mo
$350
- ✓ Everything in Standard
- ✓ Advanced segmentation
- ✓ Multivariate testing
- ✓ Phone support
Is Mailchimp worth the price?
Pros
- ✓Easy to use
- ✓Generous free plan
- ✓Good template library
- ✓Strong e-commerce integrations
Cons
- ✗Pricing jumps steeply
- ✗Automations less powerful than competitors
- ✗Contact-based pricing gets expensive
Mailchimp user ratings
4.3/5
G2 score
4.5/5
Capterra score
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