Best Mailchimp Alternatives (2026)

Mailchimp is email marketing and automation platform, starting at $13/mo. Here are the best alternatives — whether you need something cheaper, simpler, or with different features.

Why people switch from Mailchimp

→Pricing jumps steeply
→Automations less powerful than competitors
→Contact-based pricing gets expensive

#1 Alternative

Klaviyo

Marketing automation platform built for e-commerce

Starting at

Free

Paid from $20

Klaviyo is a powerful email and SMS marketing platform purpose-built for e-commerce brands. Known for its deep Shopify integration, advanced segmentation, and revenue-focused analytics.

✓ Best-in-class e-commerce features✓ Deep Shopify integration✓ Powerful segmentation

Mailchimp vs Klaviyo → See Klaviyo pricing →

#2 Alternative

ActiveCampaign

Email marketing and CRM automation platform

Starting at

$15

ActiveCampaign combines email marketing, marketing automation, and CRM in one platform. Known for its powerful automation builder, it's popular with small to mid-size businesses that want to nurture leads through complex multi-step workflows.

✓ Best-in-class automation builder✓ Powerful conditional logic✓ Good deliverability

Mailchimp vs ActiveCampaign → See ActiveCampaign pricing →

#3 Alternative

Kit (ConvertKit)

Email platform built for creators and solopreneurs

Starting at

Free

Paid from $25

Kit (formerly ConvertKit) is an email marketing platform built specifically for content creators, bloggers, podcasters, and online course sellers. It prioritises simplicity, deliverability, and audience segmentation.

✓ Best for creators and solopreneurs✓ Very generous free plan (10K subs)✓ Clean, simple interface

Mailchimp vs Kit (ConvertKit) → See Kit (ConvertKit) pricing →

#4 Alternative

beehiiv

Newsletter platform built for growth

Starting at

Free

Paid from $39

beehiiv is a newsletter platform built by the team behind Morning Brew. It's designed for newsletter creators who want powerful growth tools — referral programmes, paid subscriptions, boosts, and detailed analytics.

✓ Built for growth-focused newsletters✓ Best referral & boost tools✓ No transaction fees on paid subs

Mailchimp vs beehiiv → See beehiiv pricing →

#5 Alternative

Brevo

Email, SMS, and CRM platform for growing businesses

Starting at

Free

Paid from $9

Brevo (formerly Sendinblue) is an all-in-one marketing platform offering email, SMS, WhatsApp, live chat, and CRM. Known for its email-volume-based pricing (rather than contact-based), making it cost-effective for large lists.

✓ Pricing based on emails sent, not contacts✓ All-in-one platform✓ Good free tier

Mailchimp vs Brevo → See Brevo pricing →

Mailchimp vs alternatives: quick comparison

Tool	Starting price	Free plan	Pricing model	G2 score
Mailchimp (current)	$13	✓	freemium	4.3/5
Klaviyo	$20	✓	freemium	4.6/5
ActiveCampaign	$15	✗	paid	4.5/5
Kit (ConvertKit)	$25	✓	freemium	4.4/5
beehiiv	$39	✓	freemium	4.8/5
Brevo	$9	✓	freemium	4.5/5

Not sure which tool to pick?

See a detailed breakdown of Mailchimp pricing before you decide.

See Mailchimp pricing →