Mailchimp
Email marketing and automation platform
Free
Starting price
4.3/5
G2 rating
4
Pricing plans
2001
Founded
Mailchimp is one of the most widely used email marketing platforms, offering email campaigns, automations, landing pages, and basic CRM functionality. Popular with small businesses and e-commerce brands.
Key features
Email campaignsAutomationsLanding pagesAudience segmentationA/B testingAnalyticsE-commerce integrations
Pros
- ✓Easy to use
- ✓Generous free plan
- ✓Good template library
- ✓Strong e-commerce integrations
Cons
- ✗Pricing jumps steeply
- ✗Automations less powerful than competitors
- ✗Contact-based pricing gets expensive
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