Metricool Pricing (2026)
Social media management with built-in ad analytics.
✓ Free plan available paid
From $22/mo
Metricool plans
Starter
mo
$22
- ✓ 1 brand
- ✓ 2,000 posts/mo
- ✓ 3 months analytics
- ✓ Basic automation
Most popular
Advanced
mo
$59
- ✓ 2 brands
- ✓ Unlimited posts
- ✓ 1 year analytics
- ✓ Ad performance
Expert
mo
$119
- ✓ 5 brands
- ✓ Unlimited posts
- ✓ 2 years analytics
- ✓ White-label reports
Is Metricool worth the price?
Metricool scores 4.4/5 on G2 and 4.6/5 on Capterra. The free plan is a low-risk way to test it before committing to a paid tier.
Pros
- ✓Includes ad analytics (Meta, Google) — unique at this price
- ✓Free plan available
- ✓Good competitor monitoring
- ✓Affordable for agencies
Cons
- ✗UI can feel busy
- ✗Less polished than Later or Buffer
- ✗Analytics depth limited on lower plans
- ✗Customer support can be slow
Metricool user ratings
4.4/5
G2 score
4.6/5
Capterra score
Metricool pricing: frequently asked questions
How much does Metricool cost per month?
Metricool has a free plan. Paid plans start at $22/mo.
Does Metricool have a free plan?
Yes — Metricool offers a free plan. You can upgrade to a paid tier when you need more features.
How many pricing plans does Metricool have?
Metricool offers 3 plans: Starter, Advanced, Expert.
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