Metricool
Social media management with built-in ad analytics
Quick verdict
Metricool is built for solo founders and small teams who need solid social media capabilities. It holds its own against competitors like Hootsuite. You can start for free, which makes it low-risk to test.
Metricool is an all-in-one social media management platform covering scheduling, analytics, competitor analysis, and advertising performance in one dashboard. Popular with agencies and freelancers for its combination of social media scheduling and ad campaign tracking (Google Ads, Meta Ads) at a competitive price.
What we like
- Includes ad analytics (Meta, Google) — unique at this price
- Free plan available
- Good competitor monitoring
- Affordable for agencies
Watch out for
- UI can feel busy
- Less polished than Later or Buffer
- Analytics depth limited on lower plans
- Customer support can be slow
Key features
Who should use Metricool?
If you are a Solo / freelancer...
The free plan covers the basics. You will probably not need to upgrade until you hit the limits of the Starter plan.
If you are a 5-person startup...
For a team of five, expect to pay roughly $110/mo on the Starter plan. That is reasonable for a startup budget.
If you are a 50+ person company...
You will likely need the Advanced plan or above. At this scale, check the link in bio and white-label reporting capabilities — they matter more as teams grow.
Pricing: the honest take
The free plan is genuinely useful for social media scheduling and ad performance tracking — not just a teaser. You can run real work on it. When you outgrow it, the jump to Advanced at $22/mo is reasonable.
See full Metricool pricing breakdown →Top Metricool alternatives
Our verdict
Metricool is a well-regarded social media tool with 3 pricing plans. The free plan makes it easy to get started with no upfront cost. If the watch-outs above are dealbreakers, see the alternatives below.
Metricool: frequently asked questions
Is Metricool free?
Yes — Metricool offers a free plan. Paid plans start at $22/mo.
How much does Metricool cost?
Metricool has 3 plans. There is a free tier. Paid plans start at $22/mo. See full pricing →
What are the best alternatives to Metricool?
Top alternatives include Hootsuite, Buffer, Sprout Social. See full comparison →