Best Metricool Alternatives (2026)
Metricool is social media management with built-in ad analytics, starting at $22/mo. Here are the best alternatives — whether you need something cheaper, simpler, or with different features.
Why people switch from Metricool
- →UI can feel busy
- →Less polished than Later or Buffer
- →Analytics depth limited on lower plans
- →Customer support can be slow
Social media management platform for teams
Hootsuite
Social media management platform for teams
Hootsuite is one of the oldest and most widely used social media management platforms. It lets teams schedule posts, monitor conversations, manage multiple accounts, and measure performance across all major social networks from one dashboard.
Buffer
Simple social media scheduling for small teams
Buffer is a straightforward social media scheduling tool focused on helping small businesses and creators publish consistently. Known for its clean interface, affordable pricing, and focus on doing scheduling well rather than trying to do everything.
Sprout Social
Enterprise social media management and analytics
Sprout Social is a premium social media management platform with best-in-class analytics, social listening, and CRM features. Popular with mid-market and enterprise teams who need deep insights and team collaboration tools.
Later
Visual social media scheduler built for Instagram
Later is a social media scheduling and analytics platform with a focus on visual content, particularly Instagram. Its drag-and-drop calendar and Linkin.bio feature make it popular with brands, influencers, and social media managers who prioritise Instagram, TikTok, and Pinterest alongside Facebook and LinkedIn.
Sendible
Social media management platform built for agencies
Sendible is a social media management platform designed specifically for agencies and teams managing multiple clients. It offers scheduling, content creation tools, client dashboards, approval workflows, and white-label reporting — making it one of the most agency-friendly Hootsuite alternatives available.
Metricool vs alternatives: quick comparison
| Tool | Starting price | Free plan | Pricing model | G2 score |
|---|---|---|---|---|
| Metricool (current) | $22 | ✓ | paid | 4.4/5 |
| Hootsuite | $99 | ✗ | paid | 4.2/5 |
| Buffer | $6 | ✓ | freemium | 4.3/5 |
| Sprout Social | $249 | ✗ | paid | 4.4/5 |
| Later | $18 | ✗ | paid | 4.5/5 |
| Sendible | $29 | ✗ | paid | 4.5/5 |
Our verdict
If you are switching from Metricool, Hootsuite is our top pick — social media management platform for teams, with a G2 score of 4.2/5. For a free option, Buffer is worth considering. Use the comparison links above to do a side-by-side before committing.
Metricool alternatives: frequently asked questions
What is the best alternative to Metricool?
Hootsuite is our top-ranked alternative. It starts at $99/mo and scores 4.2/5 on G2.
Is there a free alternative to Metricool?
Yes — Buffer all offer free plans.
What is the cheapest alternative to Metricool?
Buffer offers the lowest entry point with a free plan. Paid plans start at $6/mo.
Not sure which tool to pick?
See a detailed breakdown of Metricool pricing before you decide.
See Metricool pricing →