Semrush Pricing (2026)
All-in-one SEO, PPC, and content marketing platform.
✗ No free plan paid
From $139.95/mo
Semrush plans
Pro
mo
$139.95
- ✓ 5 projects
- ✓ 500 tracked keywords
- ✓ 10,000 results/report
- ✓ SEO, PPC & social tools
Most popular
Guru
mo
$249.95
- ✓ 15 projects
- ✓ 1,500 tracked keywords
- ✓ Content Marketing toolkit
- ✓ Historical data
Business
mo
$499.95
- ✓ 40 projects
- ✓ 5,000 tracked keywords
- ✓ API access
- ✓ PLA analytics
Is Semrush worth the price?
Pros
- ✓Broadest feature set of any SEO tool
- ✓Excellent PPC and ad intelligence
- ✓Good content marketing tools
- ✓Large keyword database
Cons
- ✗Expensive
- ✗Can be overwhelming
- ✗Some data less accurate than Ahrefs for backlinks
Semrush user ratings
4.5/5
G2 score
4.7/5
Capterra score
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