Best Semrush Alternatives (2026)

Semrush is all-in-one seo, ppc, and content marketing platform, starting at $139.95/mo. Here are the best alternatives — whether you need something cheaper, simpler, or with different features.

Why people switch from Semrush

→Expensive
→Can be overwhelming
→Some data less accurate than Ahrefs for backlinks

#1 Alternative

Ahrefs

SEO toolset for backlink analysis and keyword research

Starting at

$129

Ahrefs is one of the most powerful SEO platforms available, offering backlink analysis, keyword research, site audits, content explorer, and rank tracking. Trusted by SEO professionals and agencies worldwide for its comprehensive data.

✓ Best backlink database✓ Accurate keyword difficulty scores✓ Excellent content gap analysis

Semrush vs Ahrefs → See Ahrefs pricing →

#2 Alternative

Moz Pro

SEO software for keyword research and link building

Starting at

$99

Moz Pro is an SEO platform offering keyword research, rank tracking, site audits, and link analysis. Known for inventing Domain Authority (DA), Moz is a trusted name in SEO — particularly popular with agencies and in-house SEO teams.

✓ Invented Domain Authority metric✓ Clean, beginner-friendly UI✓ Good keyword research tools

Semrush vs Moz Pro → See Moz Pro pricing →

Semrush vs alternatives: quick comparison

Tool	Starting price	Free plan	Pricing model	G2 score
Semrush (current)	$139.95	✗	paid	4.5/5
Ahrefs	$129	✗	paid	4.6/5
Moz Pro	$99	✗	paid	4.4/5

Not sure which tool to pick?

See a detailed breakdown of Semrush pricing before you decide.

See Semrush pricing →