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Semrush

All-in-one SEO, PPC, and content marketing platform

$139.95
Starting price
4.5/5
G2 rating
3
Pricing plans
2008
Founded

Quick verdict

Semrush is built for growing teams and mid-market companies who need solid seo tools capabilities. Users consistently rate it highly against competitors like Ahrefs. There is no free plan, so you need to be fairly sure it fits before committing.

Semrush is a comprehensive digital marketing platform covering SEO, PPC, social media, and content marketing. Known for its keyword research database, advertising intelligence, and competitive analysis tools — popular with agencies and in-house marketers.

What we like

  • Broadest feature set of any SEO tool
  • Excellent PPC and ad intelligence
  • Good content marketing tools
  • Large keyword database

Watch out for

  • Expensive
  • Can be overwhelming
  • Some data less accurate than Ahrefs for backlinks

Key features

Keyword researchSite auditBacklink analysisRank trackingAdvertising researchSocial media toolkitContent marketing platform

Who should use Semrush?

If you are a Solo / freelancer...

At $139.95/mo, it is a real investment for a solo operator. Consider a free alternative first, then switch when you outgrow it.

If you are a 5-person startup...

For a team of five, expect to pay roughly $699.75/mo on the Pro plan. That is a significant line item for a startup budget.

If you are a 50+ person company...

You will likely need the Guru plan or above. At this scale, check the social media toolkit and content marketing platform capabilities — they matter more as teams grow.

Pricing: the honest take

Starting at $139.95/mo with no free tier, Semrush is positioned for buyers who already know they need this category of tool. The Pro plan is premium for the seo tools market.

See full Semrush pricing breakdown →
See Semrush pricing → See alternatives →

Top Semrush alternatives

Ahrefs SEO toolset for backlink analysis and keyword research
$129 Compare →
Moz Pro SEO software for keyword research and link building
$99 Compare →
SISTRIX SEO visibility platform trusted by European agencies
$99 Compare →
See all Semrush alternatives →

Our verdict

Semrush is a top-rated seo tools tool with 3 pricing plans. Starting at $139.95/mo, it is priced for growing teams. If the watch-outs above are dealbreakers, see the alternatives below.

Semrush: frequently asked questions

Is Semrush free?

No — Semrush does not have a free plan. Pricing starts at $139.95/mo.

How much does Semrush cost?

Semrush has 3 plans. Paid plans start at $139.95/mo. See full pricing →

What are the best alternatives to Semrush?

Top alternatives include Ahrefs, Moz Pro, SISTRIX. See full comparison →