Semrush
All-in-one SEO, PPC, and content marketing platform
$139.95
Starting price
4.5/5
G2 rating
3
Pricing plans
2008
Founded
Semrush is a comprehensive digital marketing platform covering SEO, PPC, social media, and content marketing. Known for its keyword research database, advertising intelligence, and competitive analysis tools — popular with agencies and in-house marketers.
Key features
Keyword researchSite auditBacklink analysisRank trackingAdvertising researchSocial media toolkitContent marketing platform
Pros
- ✓Broadest feature set of any SEO tool
- ✓Excellent PPC and ad intelligence
- ✓Good content marketing tools
- ✓Large keyword database
Cons
- ✗Expensive
- ✗Can be overwhelming
- ✗Some data less accurate than Ahrefs for backlinks
Top Semrush alternatives
Ahrefs SEO toolset for backlink analysis and keyword research
$129 Compare →
Moz Pro SEO software for keyword research and link building
$99 Compare →