ActiveCampaign
Email marketing and CRM automation platform
$15
Starting price
4.5/5
G2 rating
4
Pricing plans
2003
Founded
ActiveCampaign combines email marketing, marketing automation, and CRM in one platform. Known for its powerful automation builder, it's popular with small to mid-size businesses that want to nurture leads through complex multi-step workflows.
Key features
Email marketingMarketing automationCRMLanding pagesSMSSite trackingLead scoring
Pros
- ✓Best-in-class automation builder
- ✓Powerful conditional logic
- ✓Good deliverability
- ✓Strong CRM integration
Cons
- ✗No free plan
- ✗Learning curve for automations
- ✗UI can feel complex
- ✗Pricing scales up quickly
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