ActiveCampaign vs Kit (ConvertKit): Which is better in 2026?
A side-by-side comparison of pricing, features, and use cases to help you decide between ActiveCampaign and Kit (ConvertKit).
ActiveCampaign
Email marketing and CRM automation platform
From $15/mo
No free plan
Kit (ConvertKit)
Email platform built for creators and solopreneurs
From $25/mo
Free plan available
Head-to-head comparison
| Feature | ActiveCampaign | Kit (ConvertKit) |
|---|---|---|
| Starting price | $15/mo ✓ Cheaper | $25/mo |
| Free plan | ✗ No | ✓ Yes |
| Pricing model | paid | freemium |
| G2 rating | 4.5/5 ↑ | 4.4/5 |
| Capterra rating | 4.6/5 | 4.7/5 |
| Founded | 2003 | 2013 |
ActiveCampaign: pros & cons
Pros
- ✓Best-in-class automation builder
- ✓Powerful conditional logic
- ✓Good deliverability
- ✓Strong CRM integration
Cons
- ✗No free plan
- ✗Learning curve for automations
- ✗UI can feel complex
- ✗Pricing scales up quickly
Kit (ConvertKit): pros & cons
Pros
- ✓Best for creators and solopreneurs
- ✓Very generous free plan (10K subs)
- ✓Clean, simple interface
- ✓Built-in digital product sales
Cons
- ✗Limited design customisation
- ✗Not ideal for e-commerce brands
- ✗Fewer features than ActiveCampaign