Best ActiveCampaign Alternatives (2026)
ActiveCampaign is email marketing and crm automation platform, starting at $15/mo. Here are the best alternatives — whether you need something cheaper, simpler, or with different features.
Why people switch from ActiveCampaign
- →No free plan
- →Learning curve for automations
- →UI can feel complex
- →Pricing scales up quickly
Mailchimp
Email marketing and automation platform
Mailchimp is one of the most widely used email marketing platforms, offering email campaigns, automations, landing pages, and basic CRM functionality. Popular with small businesses and e-commerce brands.
Klaviyo
Marketing automation platform built for e-commerce
Klaviyo is a powerful email and SMS marketing platform purpose-built for e-commerce brands. Known for its deep Shopify integration, advanced segmentation, and revenue-focused analytics.
Kit (ConvertKit)
Email platform built for creators and solopreneurs
Kit (formerly ConvertKit) is an email marketing platform built specifically for content creators, bloggers, podcasters, and online course sellers. It prioritises simplicity, deliverability, and audience segmentation.
HubSpot
All-in-one CRM, marketing, and sales platform
HubSpot is a cloud-based CRM platform that helps businesses grow by aligning sales, marketing, and customer service teams. It offers a free CRM with optional paid hubs for Marketing, Sales, Service, and Operations.
ActiveCampaign vs alternatives: quick comparison
| Tool | Starting price | Free plan | Pricing model | G2 score |
|---|---|---|---|---|
| ActiveCampaign (current) | $15 | ✗ | paid | 4.5/5 |
| Mailchimp | $13 | ✓ | freemium | 4.3/5 |
| Klaviyo | $20 | ✓ | freemium | 4.6/5 |
| Kit (ConvertKit) | $25 | ✓ | freemium | 4.4/5 |
| HubSpot | $15 | ✓ | freemium | 4.4/5 |
Not sure which tool to pick?
See a detailed breakdown of ActiveCampaign pricing before you decide.
See ActiveCampaign pricing →