Brevo
Email, SMS, and CRM platform for growing businesses
Quick verdict
Brevo is built for solo founders and small teams who need solid email marketing capabilities. Users consistently rate it highly against competitors like Mailchimp. You can start for free, which makes it low-risk to test.
Brevo (formerly Sendinblue) is an all-in-one marketing platform offering email, SMS, WhatsApp, live chat, and CRM. Known for its email-volume-based pricing (rather than contact-based), making it cost-effective for large lists.
What we like
- Pricing based on emails sent, not contacts
- All-in-one platform
- Good free tier
- Transactional email included
Watch out for
- Automation less powerful than ActiveCampaign
- Template editor can be clunky
- Deliverability varies
Key features
Who should use Brevo?
If you are a Solo / freelancer...
The free plan covers the basics. You will probably not need to upgrade until you hit the limits of the Free plan.
If you are a 5-person startup...
Start on the free plan and upgrade when collaboration features become essential. Budget around $45/mo for a team of five on the paid plan.
If you are a 50+ person company...
You will likely need the Business plan or above. At this scale, check the live chat and transactional email capabilities — they matter more as teams grow.
Pricing: the honest take
The free plan is genuinely useful for email marketing and sms & whatsapp — not just a teaser. You can run real work on it. When you outgrow it, the jump to Starter at $9/mo is reasonable.
See full Brevo pricing breakdown →Top Brevo alternatives
Our verdict
Brevo is a top-rated email marketing tool with 4 pricing plans. The free plan makes it easy to get started with no upfront cost. If the watch-outs above are dealbreakers, see the alternatives below.
Brevo: frequently asked questions
Is Brevo free?
Yes — Brevo offers a free plan. Paid plans start at $9/mo.
How much does Brevo cost?
Brevo has 4 plans. There is a free tier. Paid plans start at $9/mo. See full pricing →
What are the best alternatives to Brevo?
Top alternatives include Mailchimp, ActiveCampaign, Klaviyo. See full comparison →