Brevo vs ActiveCampaign: Which is better in 2026?
A side-by-side comparison of pricing, features, and use cases to help you decide between Brevo and ActiveCampaign.
Brevo
Email, SMS, and CRM platform for growing businesses
From $9/mo
Free plan available
ActiveCampaign
Email marketing and CRM automation platform
From $15/mo
No free plan
Head-to-head comparison
| Feature | Brevo | ActiveCampaign |
|---|---|---|
| Starting price | $9/mo ✓ Cheaper | $15/mo |
| Free plan | ✓ Yes | ✗ No |
| Pricing model | freemium | paid |
| G2 rating | 4.5/5 | 4.5/5 |
| Capterra rating | 4.5/5 | 4.6/5 |
| Founded | 2012 | 2003 |
Brevo: pros & cons
Pros
- ✓Pricing based on emails sent, not contacts
- ✓All-in-one platform
- ✓Good free tier
- ✓Transactional email included
Cons
- ✗Automation less powerful than ActiveCampaign
- ✗Template editor can be clunky
- ✗Deliverability varies
ActiveCampaign: pros & cons
Pros
- ✓Best-in-class automation builder
- ✓Powerful conditional logic
- ✓Good deliverability
- ✓Strong CRM integration
Cons
- ✗No free plan
- ✗Learning curve for automations
- ✗UI can feel complex
- ✗Pricing scales up quickly