Moz Pro
SEO software for keyword research and link building
$99
Starting price
4.4/5
G2 rating
4
Pricing plans
2004
Founded
Moz Pro is an SEO platform offering keyword research, rank tracking, site audits, and link analysis. Known for inventing Domain Authority (DA), Moz is a trusted name in SEO — particularly popular with agencies and in-house SEO teams.
Key features
Keyword ExplorerRank TrackerSite AuditLink ExplorerDomain AuthorityOn-Page GraderMozBar extension
Pros
- ✓Invented Domain Authority metric
- ✓Clean, beginner-friendly UI
- ✓Good keyword research tools
- ✓Free MozBar extension
Cons
- ✗Less data than Ahrefs or Semrush
- ✗Expensive for what you get
- ✗Link database smaller than competitors
Top Moz Pro alternatives
Ahrefs SEO toolset for backlink analysis and keyword research
$129 Compare →
Semrush All-in-one SEO, PPC, and content marketing platform
$139.95 Compare →