Moz Pro
SEO software for keyword research and link building
Quick verdict
Moz Pro is built for growing teams and mid-market companies who need solid seo tools capabilities. It holds its own against competitors like Ahrefs. There is no free plan, so you need to be fairly sure it fits before committing.
Moz Pro is an SEO platform offering keyword research, rank tracking, site audits, and link analysis. Known for inventing Domain Authority (DA), Moz is a trusted name in SEO — particularly popular with agencies and in-house SEO teams.
What we like
- Invented Domain Authority metric
- Clean, beginner-friendly UI
- Good keyword research tools
- Free MozBar extension
Watch out for
- Less data than Ahrefs or Semrush
- Expensive for what you get
- Link database smaller than competitors
Key features
Who should use Moz Pro?
If you are a Solo / freelancer...
At $99/mo, it is a real investment for a solo operator. Consider a free alternative first, then switch when you outgrow it.
If you are a 5-person startup...
For a team of five, expect to pay roughly $495/mo on the Starter plan. That is a significant line item for a startup budget.
If you are a 50+ person company...
You will likely need the Medium plan or above. At this scale, check the on-page grader and mozbar extension capabilities — they matter more as teams grow.
Pricing: the honest take
Starting at $99/mo with no free tier, Moz Pro is positioned for buyers who already know they need this category of tool. The Starter plan is premium for the seo tools market.
See full Moz Pro pricing breakdown →Top Moz Pro alternatives
Our verdict
Moz Pro is a well-regarded seo tools tool with 4 pricing plans. Starting at $99/mo, it is priced for growing teams. If the watch-outs above are dealbreakers, see the alternatives below.
Moz Pro: frequently asked questions
Is Moz Pro free?
No — Moz Pro does not have a free plan. Pricing starts at $99/mo.
How much does Moz Pro cost?
Moz Pro has 4 plans. Paid plans start at $99/mo. See full pricing →
What are the best alternatives to Moz Pro?
Top alternatives include Ahrefs, Semrush, Mangools. See full comparison →