Best Moz Pro Alternatives (2026)

Moz Pro is seo software for keyword research and link building, starting at $99/mo. Here are the best alternatives — whether you need something cheaper, simpler, or with different features.

Why people switch from Moz Pro

→Less data than Ahrefs or Semrush
→Expensive for what you get
→Link database smaller than competitors

#1 Alternative

Ahrefs

SEO toolset for backlink analysis and keyword research

Starting at

$129

Ahrefs is one of the most powerful SEO platforms available, offering backlink analysis, keyword research, site audits, content explorer, and rank tracking. Trusted by SEO professionals and agencies worldwide for its comprehensive data.

✓ Best backlink database✓ Accurate keyword difficulty scores✓ Excellent content gap analysis

Moz Pro vs Ahrefs → See Ahrefs pricing →

#2 Alternative

Semrush

All-in-one SEO, PPC, and content marketing platform

Starting at

$139.95

Semrush is a comprehensive digital marketing platform covering SEO, PPC, social media, and content marketing. Known for its keyword research database, advertising intelligence, and competitive analysis tools — popular with agencies and in-house marketers.

✓ Broadest feature set of any SEO tool✓ Excellent PPC and ad intelligence✓ Good content marketing tools

Moz Pro vs Semrush → See Semrush pricing →

Moz Pro vs alternatives: quick comparison

Tool	Starting price	Free plan	Pricing model	G2 score
Moz Pro (current)	$99	✗	paid	4.4/5
Ahrefs	$129	✗	paid	4.6/5
Semrush	$139.95	✗	paid	4.5/5

Not sure which tool to pick?

See a detailed breakdown of Moz Pro pricing before you decide.

See Moz Pro pricing →