Best Moz Pro Alternatives (2026)
Moz Pro is seo software for keyword research and link building, starting at $99/mo. Here are the best alternatives — whether you need something cheaper, simpler, or with different features.
Why people switch from Moz Pro
- →Less data than Ahrefs or Semrush
- →Expensive for what you get
- →Link database smaller than competitors
SEO toolset for backlink analysis and keyword research
Ahrefs
SEO toolset for backlink analysis and keyword research
Ahrefs is one of the most powerful SEO platforms available, offering backlink analysis, keyword research, site audits, content explorer, and rank tracking. Trusted by SEO professionals and agencies worldwide for its comprehensive data.
Semrush
All-in-one SEO, PPC, and content marketing platform
Semrush is a comprehensive digital marketing platform covering SEO, PPC, social media, and content marketing. Known for its keyword research database, advertising intelligence, and competitive analysis tools — popular with agencies and in-house marketers.
Mangools
Affordable SEO suite built around KWFinder
Mangools is a suite of five SEO tools — KWFinder (keyword research), SERPChecker (SERP analysis), SERPWatcher (rank tracking), LinkMiner (backlink analysis), and SiteProfiler (site metrics). Known for its clean UI and affordability, it is popular with bloggers, small businesses, and SEO beginners looking for an accessible Semrush alternative.
Serpstat
All-in-one SEO platform at a fraction of Semrush's price
Serpstat is an all-in-one SEO and PPC platform offering keyword research, backlink analysis, site audits, rank tracking, and competitor analysis. It covers 230+ countries and provides a large keyword database at a significantly lower price point than Semrush or Ahrefs, making it popular with freelancers and growing agencies.
Moz Pro vs alternatives: quick comparison
How to switch from Moz Pro
- 1. Export your data first
Before cancelling, export everything from Moz Pro — contacts, projects, records, or reports. Most tools offer a CSV export under Settings → Data Export. Download and store it as a backup even if you don't need it immediately.
- 2. Trial the alternative with a real project
Serpstat offers free plans — sign up and run a live project in parallel before committing. Most paid alternatives also offer 14–30 day trials.
- 3. Import and run both tools briefly
Use the import wizard in your chosen alternative to bring across your exported data. Run both tools in parallel for 2–4 weeks so your team can adapt without losing continuity. Most migrations take less than a day for small teams.
- 4. Cancel before the next billing cycle
Cancel Moz Pro before renewal to avoid being charged for another month or year. Check whether you're on a monthly or annual plan — annual plans often have no mid-cycle refunds. Keep your final data export on file.
Our verdict
If you are switching from Moz Pro, Ahrefs is our top pick — seo toolset for backlink analysis and keyword research, with a G2 score of 4.6/5. For a free option, Serpstat is worth considering. Use the comparison links above to do a side-by-side before committing.
Moz Pro alternatives: frequently asked questions
What is the best alternative to Moz Pro?
Ahrefs is our top-ranked alternative. It starts at $129/mo and scores 4.6/5 on G2.
Is there a free alternative to Moz Pro?
Yes — Serpstat all offer free plans.
What is the cheapest alternative to Moz Pro?
Mangools is among the most affordable at $29/mo.
Not sure which tool to pick?
See a detailed breakdown of Moz Pro pricing before you decide.
See Moz Pro pricing →