QuickBooks
Accounting software for small and medium businesses
Quick verdict
QuickBooks is built for growing teams and mid-market companies who need solid finance & accounting capabilities. It holds its own against competitors like Xero. There is no free plan, so you need to be fairly sure it fits before committing.
QuickBooks by Intuit is the most widely used accounting software for small businesses. It handles invoicing, expenses, payroll, tax filing, bank reconciliation, and financial reporting — available in desktop and cloud versions.
What we like
- Most widely used accounting software
- Strong accountant ecosystem
- Comprehensive features
- Good integrations
Watch out for
- Can be expensive
- Prices increase after promo period
- Not ideal for non-US businesses
- Payroll costs extra
Key features
Who should use QuickBooks?
If you are a Solo / freelancer...
At $17.5/mo, it is a real investment for a solo operator. Consider a free alternative first, then switch when you outgrow it.
If you are a 5-person startup...
For a team of five, expect to pay roughly $87.5/mo on the Simple Start plan. That is reasonable for a startup budget.
If you are a 50+ person company...
You will likely need the Plus plan or above. At this scale, check the inventory and project tracking capabilities — they matter more as teams grow.
Pricing: the honest take
Starting at $17.5/mo with no free tier, QuickBooks is positioned for buyers who already know they need this category of tool. The Simple Start plan is competitively priced for the finance & accounting market.
See full QuickBooks pricing breakdown →Top QuickBooks alternatives
Our verdict
QuickBooks is a well-regarded finance & accounting tool with 4 pricing plans. Starting at $17.5/mo, it is priced for growing teams. If the watch-outs above are dealbreakers, see the alternatives below.
QuickBooks: frequently asked questions
Is QuickBooks free?
No — QuickBooks does not have a free plan. Pricing starts at $17.5/mo.
How much does QuickBooks cost?
QuickBooks has 4 plans. Paid plans start at $17.5/mo. See full pricing →
What are the best alternatives to QuickBooks?
Top alternatives include Xero, FreshBooks, Wave. See full comparison →