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Zoho CRM

Affordable CRM with deep customisation for growing businesses

Free
Starting price
4.1/5
G2 rating
4
Pricing plans
2005
Founded

Quick verdict

Zoho CRM is built for solo founders and small teams who need solid crm capabilities. It holds its own against competitors like HubSpot. You can start for free, which makes it low-risk to test.

Zoho CRM is a feature-rich, budget-friendly CRM platform that rivals Salesforce at a fraction of the cost. Part of the broader Zoho suite, it offers deep customisation, AI-powered insights, and tight integration with 40+ Zoho apps.

What we like

  • Excellent value for money
  • Highly customisable
  • Strong automation
  • Good Zoho ecosystem integration

Watch out for

  • UI feels dated
  • Customer support can be slow
  • Learning curve for advanced features
  • Some features buried in menus

Key features

Lead managementDeal trackingWorkflow automationAI assistant (Zia)Blueprint process builderTerritory managementAdvanced analytics

Who should use Zoho CRM?

If you are a Solo / freelancer...

The free plan covers the basics. You will probably not need to upgrade until you hit the limits of the Free plan.

If you are a 5-person startup...

Start on the free plan and upgrade when collaboration features become essential. Budget around $70/mo for a team of five on the paid plan.

If you are a 50+ person company...

You will likely need the Professional plan or above. At this scale, check the territory management and advanced analytics capabilities — they matter more as teams grow.

Pricing: the honest take

The free plan is genuinely useful for lead management and deal tracking — not just a teaser. You can run real work on it. When you outgrow it, the jump to Standard at $14/mo is reasonable.

See full Zoho CRM pricing breakdown →

Top Zoho CRM alternatives

HubSpot All-in-one CRM, marketing, and sales platform
Salesforce The world's #1 CRM platform
Pipedrive Sales CRM built by salespeople, for salespeople
See all Zoho CRM alternatives →

Our verdict

Zoho CRM is a well-regarded crm tool with 4 pricing plans. The free plan makes it easy to get started with no upfront cost. If the watch-outs above are dealbreakers, see the alternatives below.

Zoho CRM: frequently asked questions

Is Zoho CRM free?

Yes — Zoho CRM offers a free plan. Paid plans start at $14/mo.

How much does Zoho CRM cost?

Zoho CRM has 4 plans. There is a free tier. Paid plans start at $14/mo. See full pricing →

What are the best alternatives to Zoho CRM?

Top alternatives include HubSpot, Salesforce, Pipedrive. See full comparison →