Amplitude vs Mixpanel: Which is better in 2026?
A side-by-side comparison of pricing, features, and use cases to help you decide between Amplitude and Mixpanel.
Amplitude
Digital analytics platform for product teams
From $49/mo
Free plan available
Mixpanel
Product analytics platform
From $28/mo
Free plan available
Head-to-head comparison
| Feature | Amplitude | Mixpanel |
|---|---|---|
| Starting price | $49/mo | $28/mo ✓ Cheaper |
| Free plan | ✓ Yes | ✓ Yes |
| Pricing model | freemium | freemium |
| G2 rating | 4.5/5 | 4.6/5 ↑ |
| Capterra rating | 4.6/5 | 4.5/5 |
| Founded | 2012 | 2009 |
Amplitude: pros & cons
Pros
- ✓Powerful behavioural analytics
- ✓Strong cohort and funnel tools
- ✓Generous free tier
- ✓Good data governance
Cons
- ✗Complex setup
- ✗Can be expensive at scale
- ✗Steep learning curve
- ✗Less suited for marketing analytics
Mixpanel: pros & cons
Pros
- ✓Powerful event-based analytics
- ✓Generous free plan
- ✓Strong funnel and retention reports
- ✓Easy SDK setup
Cons
- ✗Can be complex to set up correctly
- ✗Expensive at scale
- ✗Less suited for marketing analytics