Amplitude vs Mixpanel: Which is better in 2026?
A side-by-side comparison of pricing, features, and use cases to help you decide between Amplitude and Mixpanel.
Digital analytics platform for product teams
Product analytics platform
Head-to-head comparison
| Feature | Amplitude | Mixpanel |
|---|---|---|
| Starting price | $49/mo | $28/mo ✓ Cheaper |
| Free plan | ✓ Yes | ✓ Yes |
| Pricing model | freemium | freemium |
| G2 rating | 4.5/5 | 4.6/5 ↑ |
| Capterra rating | 4.6/5 | 4.5/5 |
| Founded | 2012 | 2009 |
Amplitude: pros & cons
- ✓Powerful behavioural analytics
- ✓Strong cohort and funnel tools
- ✓Generous free tier
- ✓Good data governance
- ✗Complex setup
- ✗Can be expensive at scale
- ✗Steep learning curve
- ✗Less suited for marketing analytics
Mixpanel: pros & cons
- ✓Powerful event-based analytics
- ✓Generous free plan
- ✓Strong funnel and retention reports
- ✓Easy SDK setup
- ✗Can be complex to set up correctly
- ✗Expensive at scale
- ✗Less suited for marketing analytics
Choose Amplitude if...
- →Your product team needs to understand which features drive retention versus churn
- →You're running funnel analysis to find where users drop off before converting or activating
- →You want to build and compare behavioural cohorts — e.g. users who did X in week 1 vs those who didn't
Choose Mixpanel if...
- →Your product team tracks user behaviour with event-based analytics and needs powerful funnel and retention reports
- →You want to run cohort analyses to understand how different user segments behave over time
- →Your growth team needs self-serve analytics where non-engineers can build reports without SQL
Our verdict
Amplitude and Mixpanel are closely matched on user ratings. Mixpanel is the more affordable option. The right pick depends on your team size and workflow.
Amplitude vs Mixpanel: frequently asked questions
Is Amplitude better than Mixpanel?
Mixpanel has a higher G2 score (4.6/5 vs 4.5/5). The best tool depends on your specific use case and budget.
Which is cheaper, Amplitude or Mixpanel?
Mixpanel is cheaper, starting at $28/mo.
What is the main difference between Amplitude and Mixpanel?
Amplitude focuses on event tracking, funnel analysis, retention analysis. Mixpanel focuses on event tracking, funnel analysis, retention reports. Both serve similar use cases but differ in approach and pricing model.
Can I migrate from Amplitude to Mixpanel?
Most teams migrate between Amplitude and Mixpanel within a day or two. Export your data from Amplitude (typically as CSV or via API), then use Mixpanel's import wizard to bring it across. Check each tool's help centre for a step-by-step migration guide before switching.