Amplitude vs PostHog: Which is better in 2026?
A side-by-side comparison of pricing, features, and use cases to help you decide between Amplitude and PostHog.
Digital analytics platform for product teams
All-in-one product analytics, open source
Head-to-head comparison
| Feature | Amplitude | PostHog |
|---|---|---|
| Starting price | $49/mo | Free/mo ✓ Cheaper |
| Free plan | ✓ Yes | ✓ Yes |
| Pricing model | freemium | freemium |
| G2 rating | 4.5/5 ↑ | 4.4/5 |
| Capterra rating | 4.6/5 | 4.5/5 |
| Founded | 2012 | 2020 |
Amplitude: pros & cons
- ✓Powerful behavioural analytics
- ✓Strong cohort and funnel tools
- ✓Generous free tier
- ✓Good data governance
- ✗Complex setup
- ✗Can be expensive at scale
- ✗Steep learning curve
- ✗Less suited for marketing analytics
PostHog: pros & cons
- ✓Open source with self-hosted option
- ✓All-in-one platform
- ✓Very generous free tier
- ✓Developer-friendly
- ✗Less polished UI than Amplitude/Mixpanel
- ✗Self-hosting requires technical expertise
- ✗Usage-based pricing can surprise
Choose Amplitude if...
- →Your product team needs to understand which features drive retention versus churn
- →You're running funnel analysis to find where users drop off before converting or activating
- →You want to build and compare behavioural cohorts — e.g. users who did X in week 1 vs those who didn't
Choose PostHog if...
- →Your engineering team wants analytics, feature flags, session recording, and A/B testing in one tool without managing four separate vendor contracts
- →You handle sensitive data and need the option to self-host on your own infrastructure for full data ownership and privacy compliance
- →You're an early-stage startup that wants a generous free tier covering 1M events per month plus all core analytics features
Our verdict
Amplitude and PostHog are closely matched on user ratings. PostHog is the more affordable option. The right pick depends on your team size and workflow.
Amplitude vs PostHog: frequently asked questions
Is Amplitude better than PostHog?
Amplitude has a higher G2 score (4.5/5 vs 4.4/5). The best tool depends on your specific use case and budget.
Which is cheaper, Amplitude or PostHog?
PostHog is cheaper, starting at Free/mo.
What is the main difference between Amplitude and PostHog?
Amplitude focuses on event tracking, funnel analysis, retention analysis. PostHog focuses on event analytics, session recording, feature flags. Both serve similar use cases but differ in approach and pricing model.
Can I migrate from Amplitude to PostHog?
Most teams migrate between Amplitude and PostHog within a day or two. Export your data from Amplitude (typically as CSV or via API), then use PostHog's import wizard to bring it across. Check each tool's help centre for a step-by-step migration guide before switching.