Kit (ConvertKit) vs beehiiv: Which is better in 2026?
A side-by-side comparison of pricing, features, and use cases to help you decide between Kit (ConvertKit) and beehiiv.
Email platform built for creators and solopreneurs
Newsletter platform built for growth
Head-to-head comparison
| Feature | Kit (ConvertKit) | beehiiv |
|---|---|---|
| Starting price | $25/mo ✓ Cheaper | $39/mo |
| Free plan | ✓ Yes | ✓ Yes |
| Pricing model | freemium | freemium |
| G2 rating | 4.4/5 | 4.8/5 ↑ |
| Capterra rating | 4.7/5 | 4.8/5 |
| Founded | 2013 | 2021 |
Kit (ConvertKit): pros & cons
- ✓Best for creators and solopreneurs
- ✓Very generous free plan (10K subs)
- ✓Clean, simple interface
- ✓Built-in digital product sales
- ✗Limited design customisation
- ✗Not ideal for e-commerce brands
- ✗Fewer features than ActiveCampaign
beehiiv: pros & cons
- ✓Built for growth-focused newsletters
- ✓Best referral & boost tools
- ✓No transaction fees on paid subs
- ✓Strong analytics
- ✗Less suited for e-commerce or lead nurture
- ✗Newer platform
- ✗Free plan limited to 2,500 subs
Choose Kit (ConvertKit) if...
- →You're a blogger, podcaster, or course creator who wants to tag and segment subscribers based on interests and purchase behaviour
- →You sell digital products or courses and want a single platform to collect email, automate follow-up sequences, and process sales
- →You have up to 10,000 subscribers and want unlimited broadcasts and landing pages on the free plan without paying anything
Choose beehiiv if...
- →You're building a newsletter business and want a referral programme and Boosts network to grow your list without paid ads
- →You want to monetise your newsletter with paid subscriptions and keep 100% of revenue with no platform cut
- →You're moving from Substack and need better analytics, segmentation, and growth infrastructure
Our verdict
beehiiv scores higher on G2 (4.8/5 vs 4.4/5), suggesting stronger overall user satisfaction. Kit (ConvertKit) is the more affordable option. The right pick depends on your team size and workflow.
Kit (ConvertKit) vs beehiiv: frequently asked questions
Is Kit (ConvertKit) better than beehiiv?
beehiiv has a higher G2 score (4.8/5 vs 4.4/5). The best tool depends on your specific use case and budget.
Which is cheaper, Kit (ConvertKit) or beehiiv?
Kit (ConvertKit) is cheaper, starting at $25/mo.
What is the main difference between Kit (ConvertKit) and beehiiv?
Kit (ConvertKit) focuses on email broadcasts, automation sequences, landing pages. beehiiv focuses on newsletter editor, paid subscriptions, referral programme. Both serve similar use cases but differ in approach and pricing model.
Can I migrate from Kit (ConvertKit) to beehiiv?
Most teams migrate between Kit (ConvertKit) and beehiiv within a day or two. Export your data from Kit (ConvertKit) (typically as CSV or via API), then use beehiiv's import wizard to bring it across. Check each tool's help centre for a step-by-step migration guide before switching.