Kit (ConvertKit)
Email platform built for creators and solopreneurs
Quick verdict
Kit (ConvertKit) is built for solo founders and small teams who need solid email marketing capabilities. It holds its own against competitors like Mailchimp. You can start for free, which makes it low-risk to test.
Kit (formerly ConvertKit) is an email marketing platform built specifically for content creators, bloggers, podcasters, and online course sellers. It prioritises simplicity, deliverability, and audience segmentation.
What we like
- Best for creators and solopreneurs
- Very generous free plan (10K subs)
- Clean, simple interface
- Built-in digital product sales
Watch out for
- Limited design customisation
- Not ideal for e-commerce brands
- Fewer features than ActiveCampaign
Key features
Who should use Kit (ConvertKit)?
If you are a Solo / freelancer...
The free plan covers the basics. You will probably not need to upgrade until you hit the limits of the Free (Newsletter) plan.
If you are a 5-person startup...
Start on the free plan and upgrade when collaboration features become essential. Budget around $125/mo for a team of five on the paid plan.
If you are a 50+ person company...
You will likely need the Creator plan or above. At this scale, check the commerce (sell digital products) and audience segmentation capabilities — they matter more as teams grow.
Pricing: the honest take
The free plan is genuinely useful for email broadcasts and automation sequences — not just a teaser. You can run real work on it. When you outgrow it, the jump to Creator at $25/mo is reasonable.
See full Kit (ConvertKit) pricing breakdown →Top Kit (ConvertKit) alternatives
Our verdict
Kit (ConvertKit) is a well-regarded email marketing tool with 3 pricing plans. The free plan makes it easy to get started with no upfront cost. If the watch-outs above are dealbreakers, see the alternatives below.
Kit (ConvertKit): frequently asked questions
Is Kit (ConvertKit) free?
Yes — Kit (ConvertKit) offers a free plan. Paid plans start at $25/mo.
How much does Kit (ConvertKit) cost?
Kit (ConvertKit) has 3 plans. There is a free tier. Paid plans start at $25/mo. See full pricing →
What are the best alternatives to Kit (ConvertKit)?
Top alternatives include Mailchimp, beehiiv, ActiveCampaign. See full comparison →