Kit (ConvertKit) vs Mailchimp: Which is better in 2026?
A side-by-side comparison of pricing, features, and use cases to help you decide between Kit (ConvertKit) and Mailchimp.
Email platform built for creators and solopreneurs
Email marketing and automation platform
Head-to-head comparison
| Feature | Kit (ConvertKit) | Mailchimp |
|---|---|---|
| Starting price | $25/mo | $13/mo ✓ Cheaper |
| Free plan | ✓ Yes | ✓ Yes |
| Pricing model | freemium | freemium |
| G2 rating | 4.4/5 ↑ | 4.3/5 |
| Capterra rating | 4.7/5 | 4.5/5 |
| Founded | 2013 | 2001 |
Kit (ConvertKit): pros & cons
- ✓Best for creators and solopreneurs
- ✓Very generous free plan (10K subs)
- ✓Clean, simple interface
- ✓Built-in digital product sales
- ✗Limited design customisation
- ✗Not ideal for e-commerce brands
- ✗Fewer features than ActiveCampaign
Mailchimp: pros & cons
- ✓Easy to use
- ✓Generous free plan
- ✓Good template library
- ✓Strong e-commerce integrations
- ✗Pricing jumps steeply
- ✗Automations less powerful than competitors
- ✗Contact-based pricing gets expensive
Choose Kit (ConvertKit) if...
- →You're a blogger, podcaster, or course creator who wants to tag and segment subscribers based on interests and purchase behaviour
- →You sell digital products or courses and want a single platform to collect email, automate follow-up sequences, and process sales
- →You have up to 10,000 subscribers and want unlimited broadcasts and landing pages on the free plan without paying anything
Choose Mailchimp if...
- →You're a small business or startup sending newsletters and promotional emails to under 5,000 contacts
- →You run a Shopify or WooCommerce store and want basic abandoned cart and welcome automations without complex setup
- →Your team is non-technical and needs a drag-and-drop email builder with a large template library
Our verdict
Kit (ConvertKit) and Mailchimp are closely matched on user ratings. Mailchimp is the more affordable option. The right pick depends on your team size and workflow.
Kit (ConvertKit) vs Mailchimp: frequently asked questions
Is Kit (ConvertKit) better than Mailchimp?
Kit (ConvertKit) has a higher G2 score (4.4/5 vs 4.3/5). The best tool depends on your specific use case and budget.
Which is cheaper, Kit (ConvertKit) or Mailchimp?
Mailchimp is cheaper, starting at $13/mo.
What is the main difference between Kit (ConvertKit) and Mailchimp?
Kit (ConvertKit) focuses on email broadcasts, automation sequences, landing pages. Mailchimp focuses on email campaigns, automations, landing pages. Both serve similar use cases but differ in approach and pricing model.
Can I migrate from Kit (ConvertKit) to Mailchimp?
Most teams migrate between Kit (ConvertKit) and Mailchimp within a day or two. Export your data from Kit (ConvertKit) (typically as CSV or via API), then use Mailchimp's import wizard to bring it across. Check each tool's help centre for a step-by-step migration guide before switching.