Kit (ConvertKit) vs Mailchimp: Which is better in 2026?
A side-by-side comparison of pricing, features, and use cases to help you decide between Kit (ConvertKit) and Mailchimp.
Kit (ConvertKit)
Email platform built for creators and solopreneurs
From $25/mo
Free plan available
Mailchimp
Email marketing and automation platform
From $13/mo
Free plan available
Head-to-head comparison
| Feature | Kit (ConvertKit) | Mailchimp |
|---|---|---|
| Starting price | $25/mo | $13/mo ✓ Cheaper |
| Free plan | ✓ Yes | ✓ Yes |
| Pricing model | freemium | freemium |
| G2 rating | 4.4/5 ↑ | 4.3/5 |
| Capterra rating | 4.7/5 | 4.5/5 |
| Founded | 2013 | 2001 |
Kit (ConvertKit): pros & cons
Pros
- ✓Best for creators and solopreneurs
- ✓Very generous free plan (10K subs)
- ✓Clean, simple interface
- ✓Built-in digital product sales
Cons
- ✗Limited design customisation
- ✗Not ideal for e-commerce brands
- ✗Fewer features than ActiveCampaign
Mailchimp: pros & cons
Pros
- ✓Easy to use
- ✓Generous free plan
- ✓Good template library
- ✓Strong e-commerce integrations
Cons
- ✗Pricing jumps steeply
- ✗Automations less powerful than competitors
- ✗Contact-based pricing gets expensive