Metricool vs Buffer: Which is better in 2026?
A side-by-side comparison of pricing, features, and use cases to help you decide between Metricool and Buffer.
Social media management with built-in ad analytics
Simple social media scheduling for small teams
Head-to-head comparison
| Feature | Metricool | Buffer |
|---|---|---|
| Starting price | $22/mo | $6/mo ✓ Cheaper |
| Free plan | ✓ Yes | ✓ Yes |
| Pricing model | paid | freemium |
| G2 rating | 4.4/5 ↑ | 4.3/5 |
| Capterra rating | 4.6/5 | 4.5/5 |
| Founded | 2016 | 2010 |
Metricool: pros & cons
- ✓Includes ad analytics (Meta, Google) — unique at this price
- ✓Free plan available
- ✓Good competitor monitoring
- ✓Affordable for agencies
- ✗UI can feel busy
- ✗Less polished than Later or Buffer
- ✗Analytics depth limited on lower plans
- ✗Customer support can be slow
Buffer: pros & cons
- ✓Very clean and easy to use
- ✓Affordable per-channel pricing
- ✓Good free plan
- ✓Great for small teams
- ✗Less analytics depth than Sprout Social
- ✗No social listening
- ✗Limited reporting on free plan
Choose Metricool if...
Metricool is the better choice if you need social media scheduling or ad performance tracking, or want to start for free. It scores 4.4/5 on G2.
Read Metricool review →Choose Buffer if...
Buffer is the better choice if you prioritise post scheduling or analytics, or need a free plan. It scores 4.3/5 on G2.
Read Buffer review →Our verdict
Metricool edges ahead on user ratings (4.4/5 on G2). Buffer is the cheaper option. The right choice depends on which features matter most to your team — use the comparison table above to decide.
Metricool vs Buffer: frequently asked questions
Is Metricool better than Buffer?
Metricool has a higher G2 score (4.4/5 vs 4.3/5). The best tool depends on your specific use case and budget.
Which is cheaper, Metricool or Buffer?
Buffer is cheaper, starting at $6/mo.
What is the main difference between Metricool and Buffer?
Metricool focuses on social media scheduling, ad performance tracking, competitor analysis. Buffer focuses on post scheduling, analytics, engagement inbox. Both serve similar use cases but differ in approach and pricing model.